A Vision Should Lift You Up

A Vision Should Lift You Up

Entrepreneurship | Judette Coward-Puglisi

August 20, 2008

                                                 

 

 

About 2 years ago, after a rather tough period with an employee who I was thinking of letting go I asked myself three questions: Did she share our values? Was she governed by a service ethic? Finally, was she the best fit for our organisation? I didn’t have to look far for the answers, I just had to turn to our vision which says we are on a five year journey to become the best PR firm in the country. Our vision influences everything we do: the technology we purchase, the projects we accept, the associates we partner with and yes, even the interns whose contract period we extend. The decision became an easy one after my deliberation because her actions: late coming, absenteeism, lack of attention to the projects meant she went against everything our firm represented.  
 
All organisations need a shared vision of why they exist, who they are and where to go.