Connect with your customers

Connect with your customers

Entrepreneurship | Judette Coward-Puglisi

June 29, 2009

 

 
Regardless of who you are and what you sell, you’ve got to find reasons to connect with your customer.
 
That requires thinking differently about people. How many folks do you know that like being treated as just another factor of production, or an anonymous consumer?
 
None? I thought so.
 
People don’t enjoy being known as Customer X, they rather be recognised as individuals. This requires a shift, a need to stop seeing your customer as a means to a fatter bottom line.
 
In today’s economy where that fat has been trimmed to the bone, it’s about time we started connecting  on the basis of feeling and fantasy, emotion and imagination.