Do these startling statistics reflect your marketing world?
In 2009 global ad spend was down 12 %
Magazine and newspaper are predicted to decline through 2010 with magazine spend down 20% and newspaper, 24%.
The mix of advertising will change forever, away from newspaper and magazine toward digital.
Price Waterhouse Coopers predicts that the total digital spend in 2013 will be 31% of total ad spend versus 21% in 2008.
88% of global marketers are planning to increase their spend in digital media
52% will increase spend in mobile media
41% will increase spend in PR
35% will increase spend in events
Meanwhile, PWC predicts half of marketers will cut print and 40% will cut TV spending.
The question is what are you going to do about it?