Does good communications seek to tell the truth

Does good communications seek to tell the truth

Public Relations | Judette Coward-Puglisi

July 21, 2008

Every once in a while I get to be part of an interview where no amount of preparation makes you anticipate the direction the questioning will take; one which requires rapid fire thinking all under the glare of camera lights and in front of a prime time morning audience. During a round of television appearances for the International Association of Business Communicators Trinidad and Tobago (IABC T&T), I had one such interview. Both Sue-Ann Barrat and I (Sue-Ann is a Communications lecturer at UWI) had gone on the set of Morning Edition to talk about IABC T&T and an upcoming seminar that both our organisations were co-hosting. Morgan Job, the gifted intellectual, who spouts both poetry and theory in the same breath, was the host and as we should have expected immediately put us in the firing line. “How can communicators speak the truth when truth is at best subjective,” pressed Job, “and what happens to the truth when the news you have to communicate is bad?”