Have press kits gone the way of dinosaurs?
Looking for a better way to deliver your news to the media other than the traditional media kits?
I was thinking about this as my social media assistant lugged some 15 press kits in her arms for a press conference my firm handled for the Tourism Development Company earlier this week.
With all the talk of social media releases replacing traditional releases, and companies wanting to be more eco-friendly as well as the desire to work in tandem with the media, the time might be ripe for exploring alternatives to what I think are outdated press packets.
I have been searching for alternatives.