Have press kits gone the way of dinosaurs?

Have press kits gone the way of dinosaurs?

Public Relations | Judette Coward-Puglisi

August 5, 2008

Looking for a better way to deliver your news to the media other than the traditional media kits?

I was thinking about this as my social media assistant lugged some 15 press kits in her arms for a press conference my firm handled for the Tourism Development Company earlier this week.

With all the talk of social media releases replacing traditional releases, and companies wanting to be more eco-friendly as well as the desire to work in tandem with the media, the time might be ripe for exploring alternatives to what I think are outdated press packets.

I have been searching for alternatives.


5 thoughts on “Have press kits gone the way of dinosaurs?

  1. Hey Judette

    I couldnt agree with you more ! Nowadays people are trying to be so Eco-friendly that i guess corporate image can also be damaged by something as simple as handing out Press Kitsfilled with Paper. Technology has taken
    us to the point where the sharing of information is made easy with the use of flash drives, and it is defo something that the media will hold onto. I have seen somewhere that there are now flashdrives which are attached to the top
    of pens.Can you imagine this type of combination… with a company logo on it ( pen and USB stick in one).

  2. Justine,

    BHP gave flashdrives like that to journalists last year and I use mine faithfully. Keep in mind though Judette, some newsrooms like the Guardian don’t use Microsoft Office so converting files may be a hassle. I am not sure if that has changed but it’s worth checking out before throwing out the paper concept. Journalists are very old school in this country and very much prefer tangibles especially when it comes to speeches etc. I find when you have printed matter the information jumps out at you better. True, they could also print stuff but from what I have been hearing, some newsrooms are now monitoring the use of printers to cut costs. LOL. Media kits might be burdensome but in your haste to revolutionise things you may end up shooting yourself in the foot so do your research carefully into the operations of the media houses.

  3. Laura,
    My quick temperature check of reporters s at press conferences tells me that I may be onto something good.

    USB drives are very welcomed by the media at corporate functions although I take your point about researching the what newsrooms are using. Hopefully with all the changes going on at the Guardian, the switch to a more compatible programmes was also in the works.

    I am not sure about journalists in the country being old school though, my read is that while editors certainly remain the same, the faces of those on the beat are changing and they are getting younger and younger and we all know who is leading the way on the use and embrace of technology, it’s certainly not old schooled editors.

    I laughed when I read your point about things jumping out at you better when on printed, I was a big believer on editing only with the paper in front of me, that is until I discovered text edit in the Mac application, Speech. Have you tried it? You’ll never edit the same way again.

  4. Judette

    I have used the text application but I still prefer to have the paper in front of me. I still pick up things on printed matter that i just don’t pick up elsewhere. Maybe my attention is more engaged with the paper in front of me. I agree with you that the reporters are getting younger and in touch with new technology but again, may be limited by their media houses. Do you know that some media houses have banned sites like Facebook, which I think is a great research tool for journalists? Some media houses are also very slow to adapt and when they do it’s controlled by a few and the journalists are left out of the loop.

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