It’s okay to pick up the phone

It’s okay to pick up the phone

Communication | Judette Coward-Puglisi

June 22, 2009

It’s okay to pick up the phone.

Sometime ago I found  online  a gorgeous  pair of high heeled spectator pumps but before I  clicked the purchase button I wanted details about  the colours  that  were available.


Turns out that the site had  all kinds of information  except what I wanted. The cost of the shoes was there, so too information on the height of the heel  and the discount I could get if  I  purchased  another  pair as a gift. 


But no information on the colours was available.  And then, as if to compound my frustration, when I sent off an email inquiry the  site promised to respond to me in 3 working days. I suppose that had  I called the store’s  number  which was splashed across the site, it  would have taken me  3 minutes to get the information I wanted.


I remember this  online shopping fiasco only because last week a colleague mentioned that  she wanted to make a fast decision about whether to proceed with organising  an event  but  needed the consent of  her committee members.  


“ I sent an email,” she said, “ but no one responded.”


Nowadays sending an email no longer  guarantees that  you’re going to get the quickest response. Here’s what you’re doing when you send one.  


You assume that everyone has a blackberry, is connected to the internet the same time as you are  or has the time or inclination  to open the email, digest the information  and respond.


That’s a tall order. 


Sometimes, as in my experience with the shoes, or in my colleague’s need for a quick time decision, high tech isn’t always the most efficient.  The dazzle and convenience of it sometimes  blinds us to the dowdy but perhaps speedier solutions. 


So tell me again, why don’t you just pick up the phone?



5 thoughts on “It’s okay to pick up the phone

  1. I totally agree Judette, some people may not understand that technology can also add to inefficiency. It’s like how much i hate texting; it still leads to a phone call, so why just not call. It is never really too clear and does not allow at all times quick response….well mainly (just like you mention), not everyone has a blackberry or internet on the go. A friend sent me an email recently, it was important (at least to her) and was a tad bit annoyed because i did not respond as quickly as she expected and i asked her, why didn’t you just call? She assumed that i would be too busy on work to answer her call, but if it was so pressing would it have not made more sense to call me. Life is not that confusing right? Thank you for sharing as always Judette

  2. So true, I use telephone calls for first contact most times and for urgent project updated and approvals, for exactly the reasons you have stated above.

  3. This is so funny… I do that ALL the time… I think just sending off an email is so much easier sometimes than picking up the phone. It saves you some hassle though it may not get those (sometimes necessary) quick responses…

  4. You know what Joseanne, I think sending an email is easier because it is more impersonal. We avoid the human contact that way. Relationships and sometimes even information cannot always be mechanised

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