It’s okay to pick up the phone
It’s okay to pick up the phone.
Sometime ago I found online a gorgeous pair of high heeled spectator pumps but before I clicked the purchase button I wanted details about the colours that were available.
Turns out that the site had all kinds of information except what I wanted. The cost of the shoes was there, so too information on the height of the heel and the discount I could get if I purchased another pair as a gift.
But no information on the colours was available. And then, as if to compound my frustration, when I sent off an email inquiry the site promised to respond to me in 3 working days. I suppose that had I called the store’s number which was splashed across the site, it would have taken me 3 minutes to get the information I wanted.
I remember this online shopping fiasco only because last week a colleague mentioned that she wanted to make a fast decision about whether to proceed with organising an event but needed the consent of her committee members.
“ I sent an email,” she said, “ but no one responded.”
Nowadays sending an email no longer guarantees that you’re going to get the quickest response. Here’s what you’re doing when you send one.
You assume that everyone has a blackberry, is connected to the internet the same time as you are or has the time or inclination to open the email, digest the information and respond.
That’s a tall order.
Sometimes, as in my experience with the shoes, or in my colleague’s need for a quick time decision, high tech isn’t always the most efficient. The dazzle and convenience of it sometimes blinds us to the dowdy but perhaps speedier solutions.
So tell me again, why don’t you just pick up the phone?