Make your market the world
One of our high profile clients, an oil and gas company out of North America, found us on the Internet; they read our blog, visited our site and were convinced, even before our proposal, that we were the company for them. The senior executive making the decision was in the North Seas at the time.
That experience led to a realisation: independent of your business size or location anyone in the world can visit your store at any time, night or day. One click of the button and you’ve captured them. The Web has made the world everyone’s target market. Once click and a woman in Tokyo can be in your shop in Port of Spain.
The flip side: One click and you can also lose them just as fast, maybe forever.