Seems that it matters if you’re black or white
…Controversial header I know, but so too is this video which looks at a practice among black women to lighten the colour of their skin so as to to appear more attractive. The practice is very common in Jamaica.
What does this have to do with communication?
For starters, I’m looking at the connection between PR, image, and the thinking that still infuses our industry that you’ve got to look a particular way to climb the ladder.
I didn’t stumble upon this by guess, my thinking was shaped after a series of conversations I had with communicators about image and the profession. More on that later, but first take a look at the video and then read the interesting comments and perspectives on race, gender and identity (it’s what makes this post compelling) several of them by PR and media professionals.
Let’s get the conversation started.