So what if I fail?
12 months ago my company received its first loan. Not a small one mind you, but a significant one that will be used to invest in a cutting edge PR software package.
I must tell you though, just looking at the figure made me balk. It’s not that I am risk averse, but the amount created this niggling doubt in my mind, “What if you fail?” Naturally, I did my homework to ensure that my risks were minimised: due diligence on the software and its manufacturer, research to get customer insights, cash flow projections for the next three-five years.
Still the whispers of failure continued.