Stop the anecdotes. Measure your communications programmes instead.
Check any corporate communications department in any part of the world and you will find that they all have one thing in common. They are led by some of the brightest, most enthusiastic professionals in the organisation. The trouble though is that at the seat of power, that cherry red, high-gloss mahogany table with a photograph of organisation’s founder smiling benignly over, the voice of communicators is either never heard or given the final 15 minutes on the agenda.