…I think it is about being different. Remarkable.
That’s why organisations depend on people who come up with unique ideas. "The trouble is that uniqueness and difference are often the preserve of people who, judged against the average corporate citizens, are a bit weird, perhaps even crazy."
These are the entrepreneurs though, people prepared to challenge the status quo, to break the rules, to look at the world with totally different eyes, question the norm and invent opportunity.
Yes, even in an economic storm.