The Old Rules Still Apply
Whenever there is a new, hot thing that promises the next nirvana, marketers begin tripping over themselves. How much money should they spend on it? How fast can they adopt it? How quickly can they get the competitive edge?
The answer is not for long.
An interconnected world that makes the globe a village means that early adopters have a competitive advantage for just a second, if they’re lucky. And that’s before another something new and hot comes along or before a competitor spends a couple a million dollars more to pull ahead of the pack.