The dips are just part of the journey
The reason why most of us feel uncomfortable with entrepreneurship is because we don’t like roller coaster rides. It’s the fall that we are terrified of.
Clients love your work, you go from meeting to meetings. You’re exhausted but happy. But there are times when the phone remains silent or the HR issues become exhausting. Whatever the manifestations, your nerves begin to rattle.
Somehow you thought you had built the next Google but inside you’ve got to admit to yourself, and then to those that love you, that your idea wasn’t so hot shot after all. That it will take time to find its traction in the market.
Maybe that’s the toughest part in building a new business, the realization that others (customers) don’t see your dream as big as you do.
What should you do? There are two roads.
Persist or quit.
Either is a viable option.
Quiting allows you to reassess, re strategise. And yes, even start afresh. There are tons of leaders of great businesses who floundered along the way.
If you decide to persist…
Because the energy that you will need to keep your start-up going, in lieu of unbridled success, isn’t free; its back breaking work.
Still it may be worth it for I do believe this: Entrepreneurship is for those who can handle the ride and for the those who understand that the curves of the roller coaster are simply just part of the journey.