The future belongs to those who seize the opportunity to create it
Yesterday, I understood the frustration of our PR team. It was the third time we were submitting the same RFP to the same client. The third time we worked back breaking hours on weekend in as many weeks. The third time the psychological and creative investment was being made.
“I am not sure we should go for it,” our designer said, who was frustrated at the client’s mix up.
I understood the sentiment. Exhaustion. Frustration. Disillusion.
But as the leader of the firm my role is to take the jar of hope from its shelf, open it and sprinkle required doses around the room. My strategy is not hocus pocus, more precisely it’s about assessing the situation and taking calculated risks.
Running a PR firm that wins 40 % of new business by responding to RFPs is like playing the lottery.
I figure, if we participate, if we respond to the Requests, there is a 99% chance we’ll lose. On the other hand, if we do not take part, our chances at losing are 100%.
To succeed I have kept my eyes on the single percent.
Getting back to yesterday though as we rallied under enormous pressure (technology glitches, mix ups with the printer and our courier) we sent off our proposal on the wings of hope and prayer and yes, some kick butt creatives.
As Jan Michelle ( Mango Media Caribbean’s AE) stood in the lobby of the client waiting for Judy (our Event Director) to bring in one last item to slip into our package, I sat down to calm the nerves after 14 stressful hours of working through problem after problem.
Do clients have any idea of the passion that goes into the work? I am not sure. But as I sat in the lobby of the client, I felt a sense of hope. And I thought that the the future truly belongs to the outliers – those who dare to take risks, break rules and push to the edge.
It belongs to those who seize the opportunity to create it.