Want to deliver a great speech? Then go back to storytelling
Caption: Role model speaker, Anna Maria Garcia Brooks
I was talking to some senior managers over at Republic Bank about conducting some speech writing training modules for their editorial team. I mentioned that I found their general manager, Anna Maria Garcia Brooks, a role model of a speaker. It is not only because Brooks has an excellent command of the podium but because she knows that the best way to connect with the audience is through storytelling.
I know only of a handful of executives who do this. Instead, at the lectern, they present a laundry list of facts and data delivered in isolation or they look at the data/text on their power point presentation and have the audacity to read word for word. How boring!