Web based marketing set to grow
Media Futurist Gerd Leonhard today gives 7 brilliant reasons why marketers need to stop thinking linear and add more web- based juice to their campaigns. Ad spending on the Internet is on the rise he claims; after reading this you just might want to rethink how much you put into traditional media.
1. The Internet is inherently more measurable and accountable than are traditional channels.
2. The Internet allows for better, more-granular targeting than do other forms of media. That reduces media waste and can save marketing dollars.
3. The Internet is interactive, thereby allowing for a higher degree of engagement with consumer and business prospects and customers.