When forced to choose, what do you go for, smarts or attitude?
December 7, 2009
I am relentless when it comes to having the right people mix at Mango Media Caribbean.
The highest common denominator here at our PR firm is having a great attitiude, despite the horrific hours, the demanding deadlines and the sometimes impossible workload.
My logic is simple really.
I can turn positive people into great communication professionals but turning aspiring communicators with an attitude problems into a charming servers of customers is close to impossible.
Ideally of course it is best to attract people who are smart and share our corporate values but when forced to chooose, I say, despite the investment in time, go for attitude.