Why I Love PR
June 11, 2008
Okay so I am passionate about my profession. I identified 4 top reasons why, I am looking for a fifth.
- PR preserves the license to operate in a more complex environment. Could the message of Al Gore and the climate change penetrated our conscience enough for us to change behaviour. Now, I never leave the room without taking off the lights.
- PR’s approach is premised on listening, dialogue and continually incorporating feedback, which leads audiences from conversation to participation in the brand and company. It can be an equalizer, which other profession can lay claim to that fame.
- PR is an acclerator, a brand can get a huge return on its PR investment with dispropotiante spend. Our work with the Digicel Rising Stars proves that.
- PR causes the line between brand and corporate reputation to evaporate. Notice how big business is selling us stuff that have a good purpose. Companies are now taking on issues that matter to the world and making money while doing the right thing. PR creates a win/win for all.
Why do you love PR?