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A little respect please

Posted At : September 3, 2010 8:05 AM | Posted By : Judette
Related Categories: Clients and Agencies

It's pretty basic. 

Clients  should put out the Tender Box the date and time  they asked for the RFP (Request For Proposal) to be submitted. 

It saves the folks in Legal from running around asking, "Do we have a tender due today?" It makes the company look professional.

At the very least, it shows respect for the blood, sweat and tears that  agencies put into getting  their bids ready.

 

 

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What if..

Posted At : September 2, 2010 1:37 AM | Posted By : Judette
Related Categories: Personal, Productivity, Branding

 

Working in accounts payable is pretty easy. You get invoices from faceless companies. You issue company cheques. You sit  at  your desk and  crunch numbers. Company X gets paid on the 17th.  and company Y on the 21st.

That’s it. But what if it wasn’t?. 

What if you decide that your job in the accounts department tucked behind the stock room on the ground floor is the most important in the company so you decide to get to know the folks  to whom you write those  cheques. That Company X is really run my Mr Ben, a short, stocky man  who  has been entrepreneur for ten years and spends a lot of  his time working  with  young people, 15-18 year old drug addicts in a church rehab programme.  Most of his own salary goes there.

Will  it matter how quickly you issue his cheque? It might. But it will certainly make you aware of the consequences of a late payment. Suddenly the cheque owed to Mr Ben has a story.

 And what if you  decide that you want  to be more efficient  in getting Mr  Ben his cheques on time so you automate the payment systems.  Mr Ben and others now  know exactly what time their cheques will get  to the bank. No more standing in line. No more delays. No more saying that the cheque is  waiting on another  signature. 

Suddenly you, the accounts payable person operates like a VP/ Accounts,  renowned for your efficiency and care. “ How are you Mr Ben and that 15 year-old you’ve been working with, has he stopped using?”

At Christmas parties your CEO’s  ears ring  if only  because so may people have the nicest things to say. You become  your company's most important brand ambassador.

Same thing with the person who greets customers at the door, I suppose.

What if  you replace the grumpy, unfriendly face with an intelligent, warm one. What if the receptionist has buy-in. What if he/she understands every person  who walks through the door has a purpose: to get a job, have a meeting, audit the accounts, that they'’ve  come for a reason. What if the receptionist understands  that she could  change the mindset of the guest.

“ How are you Mr Ben, are you here to see Mr James today? Oh did you know he just got a promotion.” 

Mr Ben  because of the receptionist’s help is able to have a humane moment in a business context. 

Think of the job acceptance rate that will go  up if the first impression is a memorable one? Think of the tax auditor might be a little more friendly if her greeting was cheerful? Think of of yourself, of how more pleasant your walk into your building will be.

Now I know what you must  saying. That blogger  lives in utopia. Nobody  loves every aspect of her or his job. And there certainly aren’t any  perfect jobs

But in this imperfect world of work I know it is possible to enjoy  your job a whole heap,  love the people you work with and the clients that you serve, even as you ignore the crap around.  

 

In any case, you just can’t stop me from wondering what if…?

 

 

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Facebook Places, have checked in yet?

Posted At : August 19, 2010 9:27 AM | Posted By : Judette
Related Categories: Social Media

It was great  to see the Foursquare representative  share the platform with fresh faced Mark Zuckerberg last evening as the CEO of Facebook launched  the company’s  geo location based tool, Facebook Places.

Frankly I thought  that the body  language of the Foursquare rep. suggested discomfort or maybe it was displacement, because no matter how he tried to present it, Foursquare was perhaps present at its own funeral last night. 

I  dabbled with Foursqaure, the location-sharing programme, since its inception but found it a lonesome place.  Few of my friends were on it, I took no real joy in being Mayor of a Mango Media Caribbean or Angelos’ ( I figure it’s because I’ve never been much of a gamer). And I missed the interaction that you get form Twitter and Facebook.   I  noticed that when I share selected Foursquare updates to Facebook, it was then I got responses and a wall conversation ensued. With Foursqaure  updates alone  it felt  I was just sending pings into  space.

Facebook Places promises to be different, less of a game  and more connection. Facebook says it is adding Places merely to enrich the social experience it already provides. The company says its users already post status messages. Users can tap a new Places icon in the Facebook app on their iPhones and do this more easily, complete with a map. (You initially can check in to Places only if you have Apple’s iPhone, though you can use a site at touch.facebook.com via your browser on other phones and laptops that can track your location and support HTML 5 technology.) 

“We’re just building a new way for people to share that information in an engaging way,” says one Facebook official at the launch

So what do you think Facebook Places? One of my Twitter friends lamented during the live launch last evening  that he didn’t want  Facebook knowing more about  him than it did already.  It’s one thing to share a thought or a picture on Facebook or Twitter, but telling people where you are physically was tipping the balance for him.

So do you feel the same, would you want people to know where you are 24 hours a day? Do you have any  privacy concerns?

 

 

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Relationship issues at work? Maybe it's time you figured out each other’s communication style

Posted At : August 18, 2010 9:21 AM | Posted By : Judette
Related Categories: Communication

 

A close friend asked me to give her teenaged daughter a summer job. Jenny is quite shy and doesn’t say much. 

 

“How was your weekend?” I asked when she walked into the door this morning. 

“ It was good,” she answered abruptly, struggling with her bag so she could seem busy.

“No Jenny,” I said,  “I really want to know, how was your weekend?” 

 

Her eyes lit up. She was remembering a conversation I had with her the previous week where I said that there was no need to fear communicating and though we were of different age groups and had vastly different communication styles she could still open herself up to another  way of interacting. Soon, we were having a discussion about Nick and Nora, a movie she had seen over the weekend.

 

In those precious moments Jenny and I were bridging gaps that few people (co workers, husbands and wives, sisters, mothers and daughters) even know exist much less  understand how to close them. The truth is the key to any successful relationship is to understand your communication style, note how  different it is from the person with whom  you’re interacting  and figure out how to adapt your style in order to be heard.

 

The talkers out there know exactly what I mean. If you’re one, and the person in the cubicle next to you isn’t, the quickest thing is to tag him/her  as aloof or arrogant. The reality may be quite the opposite. Yet no one ever considers that the co-worker maybe  just plain shy.  Talkers like other talkers. And the quiet-types? They  need mental  and physical space to think.  Any good book on human communication will tell you that while we all have smidgens of  both tendencies in our personalities  in stressful situations, a talker wants a back and forth and a quiet-type needs some space. 

 

In my own relationship, my husband and I can’t ever discuss politics; he considers my cool analysis as disinterest, I consider his passionate outbursts as illogical.  He is neither illogical nor am I disinterested but cultural differences have made us incompatible in this area. After several heated discussions we now just avoid the topic altogether and  I have learned how to remain silent when some innocuous politician with an even more innocuous policy  gets him going. 

 

Silence  though does not always work. 

 

In the office, I’m the deductive type  and on Monday morning an assistant would come in and want to spend 20 minutes talking about her weekend. One day after her recap went on one second longer than necessary I was forced to say” “Let’s talk strategy first, then  we can catch up on our weekends?” She clued in then and we have had a much better relationship since. 

 

Different communications style can lead to all sort of  conflicts  the trick is (and this is what    I am teaching teenaged Jenny) to learn how to switch your communication tendencies to match the person with whom you’re trying to persuade, discuss and/or interact.  You can do this in a couple of ways 1) You can read your listener i.e  look for glazed over  over eyes, a sudden attempt at  busyness, fidgeting etc. 2) You you can simply ask the person how he/she wants you to communicate: more talk or less, emotional or logical, inductive or deductive.   Believe me figuring how to bridge your communication differences is a key solution in most relationship problems. 

 

 

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Ideas are Cheap and Plentiful

Posted At : August 11, 2010 8:40 AM | Posted By : Judette
Related Categories: Entrepreneurship

 

 

We all have  that one friend in our life who is a dreamer.  In my case it’s June, I call  her my ‘if only’ friend. 

 

“If only, I had opened that vegetarian  restaurant like  I thought of  years ago, I’d be making tons of money right now,”  she said one year ago.

 

And later on.

 

“If only I’d listen to my instinct I would have started an art shop, see how well Tish is doing?” She is referring to another friend who though not as creative as June recently secured a loan to open a small gallery.

 

My friend June is a real ideas type but her thinking is illogical. As I keep telling her (but lately have learned to shut up),  Having  an idea of a restaurant has nothing to do with actually opening one. What you do is what matters, not what you think or say or dream of.

 

Doubt me? 

 

Try peddling your ideas on the street, how much do you think they’ll fetch? See what I mean?  June’s  idea of the veggie restaurant won’t go for much nor  will the art shop, not at least until she  actually starts  working a plan. Of course the constraints  can be humongous but it can make you  work harder, make you see how far you can get with what you have.

 

My dad, who was a journalist, used  to often tell me: “Go write!"  I was only 12-13  at the time  and despites my groans and protests  I would come back to him with reams of paper about  silly things like how I spent my day or notes about how much I loved my grandmother.

 

I think in his directive he  was really  telling me that the most important thing in execution  was the beginning, getting started. The second idea was committing to the task and making mistakes (which he would correct) and getting better at things. So if I got pad, pencil and started writing on just about  I would develop a skill that I could later put to use.

 

 Ideas are cheap and plentiful. The real deal is to begin to execute.

 

 

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Why is PR writing so atrocious..

Posted At : August 10, 2010 8:43 AM | Posted By : Judette
Related Categories: Communication

... Because they are filled with buzz words written by agency folks who do not  have the slightest idea what they're writing about. They don't understand the product or the client. They have no background in the industry. 

 

We didn’t write that. PR blogger Mark Ragan did, here’s his take on why so many releases get thrown into the garbage by irritated journalists.

 

When you’re finished reading the post maybe you can add some buzz words and industry jargon that you see everyday that ‘totally’ kills the stuff coming out from agencies and  heck, even corporate communication departments for that matter. 

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Just suppose...

Posted At : August 5, 2010 7:58 AM | Posted By : Judette
Related Categories: Communication

 

... That you removed the table from your  conference room and replaced the seats with armchairs. Suppose you turned it into a living room. How much would that affect your meetings?

Hmmmm.

That's how much your meetings are about power, not communication.

 

"From the cluetrain manifesto."

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Are the prices you charge winning or losing you business?

Posted At : August 4, 2010 10:32 AM | Posted By : Judette
Related Categories: Entrepreneurship

 

 

A strange and surprsing  thing happened to our firm earlier this year, we started losing every bid for which we tossed our hat into the ring.

 

First it was a year long public relations  project from the European Commission (we were in the final 2) . Then it was the bid for the PR campaign of a public utility,  and later,  a  one  month intensive media  training session for a team of  crisis communicators. There it was,  three out of three, all  back-to-back, all major losses.

 

There were a few possibilities pointing  their scrooge like fingers as to the reasons why? Had our competitors gotten better? Were our  RFPs missing the target?  Had we grown complacent?

 

I never for a moment thought about price until a prospective client called us after our  presentation to say we had the most incisive of all the proposals  his executives  had seen, he then asked me  to lower our price points  to match what our closest competitor had put on the table.

 

This was the eye opener.

 

 The realities of a new global economy meant a few adjustments in price, the question was how to go about doing it.  Naturally my first instinct was to lower prices just to be able  to compete  but since I have  never devised my firm’s pricing as a ‘fly by the seat of my pants’ activity, I decided to give some real thought  to the issue.

 

Like other committed small businesses, my  team  works long and hard  at  bringing  our sleuth of services to market and pricing is based on the  often dedicated  and invisible  work needed to execute a project,  our  expertise, the service agenda, the opportunity cost  and yes even the  financial risk.  When we look at pricing  just as   a mix of marking -up costs, maintaining margins, matching competitors, or  doing things the way they’ve always been done, then we miss the point that pricing  is really a  strategy: one of survival and growth, yes even in the toughest of business climates.

 

So to the solutions for the tough times for small businesses, I came  up with new ground rules:

 

  1. Know your value and what you can offer;  set  value based prices
  2. Acknowledge that each client is different with divergent needs and a one size pricing   is not the best strategy
  3. Offer targeted service versions to meet specific customer needs, I call it a Bronze, Silver and  Gold package.  A good, better, and best version that is designed to capture different customer valuations. In the end  the customer decides 
  4.  Over deliver; this never hurts and ensures you’re the top of mind choice for your client

 

Focusing on better pricing (not necessarily lower draconian cuts)  is not easy. It requires confidence, an enormous  amount of follow through on your service promise and the requisite expertise, you’ve got to be better than your nearest rival;  you must be super service oriented. 

 

Each day I say a thank prayer to that prospect (now client) who gave me that wake up call. Since then,  we’ve won 5 out of 7 bids, seems like we’re back on track. 

 

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The greatest obstacle to your creativity might just be (gulp) you.!

Posted At : July 23, 2010 12:10 PM | Posted By : Judette
Related Categories: Creativity, Communication

" Although we, as creative minds, would rather not think about it, the sad truth is that most of our ideas will never see the light of day. Indeed, brilliant breakthroughs are conceived and plundered in the hands of creative geniuses all the time. But why?

 

Creativity, it seems, is not only the catalyst for new ideas. Creativity is also the greatest obstacle to seeing our ideas through to the finish.

 

So, what is this darker side of creativity that obstructs progress?

 

It is the series of negative tendencies and challenges that accompany the creative psyche: The self-doubts; The distaste for negative feedback; The tendency to use idea-generation as a way to escape the pain of self-discipline and execution; The rampant disorganization that (supposedly) fosters creative thinking.

 

It turns out that ideas don’t happen because they’re great—or by accident. Ideas are made to happen through a series of other forces. And And the most neglected among them is organization. Great execution starts with supreme organization. 

 

Ultimately, organization comes down to howyou manage your energy. Contrary to popular belief, organization is not about “neatness,” it is about efficiency and allowing yourself to take action as swiftly as possible."

 

Thank you Scott Belsky for writing this.

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When journalists get it wrong...

Posted At : July 21, 2010 10:03 AM | Posted By : Judette
Related Categories: Media

  

 

2 years ago my assistant, La Toya, sent a press release to a young reporter at one of the daily newspapers.

 

Our client, the Managing Director  of a  new  hotel,  said that the reporter had called several times for an interview that they had developed a rapport and she would be the best person to whom we should send the release. 

 

Typically, I would have cautioned against going with anyone new (this particular reporter had just finished her internship with the newspaper)  but this was a press release announcement  giving facts on the hotel’s progress. There were questions about its late  opening and budget overruns. 

 

Should have been simple enough,

 

Except that on the day we opened the newspaper, the press release became an article with  every single quote   ascribed to my assistant, La Toya, whose only role  was to press the send button with her email signature at the bottom for inquires.

 

 We were mad. The client, well, he was livid.

 

When we called and asked for  ( and yes after 2 days passed, demanded )  a corrected version we were told  by an obviously embarrassed reporter that the editor  said no.  La Toya’s  email address was at the bottom of the release,  this particular editor assumed (incorrectly) that  the quotes had come  from her. "Next time don’t do that," we were told.

 

 Everything between the client and my firm went downhill from there. I would go so far to say we lost a valuable contract  because an editor refused to admit that she got it wrong.

 

It’s unfortunate, but I have several  stories like that. Stories where  reporters and editors  neglect correction requests with little consequence. Where the buck stops with one person and you have little or no recourse to appeal. 

 

 

I know that minor errors  in the news  are part and parcel of  journalism with its rushed deadlines, understaffed newsrooms and sometimes an over zealous need to create a headline with more sizzle then substance.  But what happens when what is being reported is so wrong, (and I am not talking about a typo in a name or a puntuation mistake ) and the the “oh oh we blew it” is so serious that the small  square retraction box buried under the weather box  on Page 3  does not quite seem to suffice.

 

Scott Maier, associate professor of journalism at the University of Oregon School of Journalism and Communication writes  on the Poynter website" that a  better rule of thumb is needed for reporters who get  the big picture and the small facts wrong.

 

 

Here’s some  statistics from Maier’s  research  on corrections by the media.

 

“Industry and scholarly research have documented time and time again that errors in the news media are disturbingly common. The largest accuracy audit, a recent study that Philip Meyer and I conducted of 22 newspapers, found an error rate among the highest in seven decades of accuracy research: over 59 percent of local news and feature stories were found by news sources to have at least one error. 

 

"In nearly the same proportion, news sources identified 'subjective errors' -- information considered technically correct but misleading," Maier said. 

 

"But these errors of meaning were what news sources found most egregious -- and measurably damaging to media credibility.”

 

Of the people Maier  surveyed, only one in 10 informed newspapers about errors. 

 

“Many said they thought the inaccuracies were inconsequential. But some wondered why they should bother reporting errors and assumed newspapers wouldn't respond. When asked to review stories for accuracy, news sources found factual errors in about every other news and feature story.”

 

 

I am not sure what the answers are:  opportunities for the wronged party to  give another view of the story, a corrected headline that circumvents the wrong one, deleting an article  if published on the web, tying correction rates to performance evaluations of reporters. Or may be it really lies in taking the time to recheck  the work sentence by sentence, and thereafter  hold reporters and editors accountable for mistakes. 

 

 We hold  journalists to a higher standard than most other professionals.  We are told, and know it is human to err but I think when newsrooms refuse to admit error, when they set themselves up to be the ultimate arbiter of what is right and wrong, true or false, that’s when the very foundation of  begins to crumble.

 

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