Caption: Dancers perform as they depict Mc Farlane's Africa

“The fact that award winning mas maker Brian Mc Farlane’s Africa landed on the covers of every front page newspaper last Sunday was no accident. 

Mc Farlane  had agonised about whether  his proposed launch at 5:30 am would mean a media no show. He was  also concerned about what day of the week would be  suitable to host his p

In a series of meetings I advised that since the media thrives on the freshness of news, the fact that his launch was a press event only; that the media would be shuttled to a secret location and that the pitch letters conveyed a sense of excitement were huge plusses. 

I also proposed having a press launch on Saturday.  No one likes an  exciting photo opportunity more than the media and for sure any work  that the two-time winner of coveted Band of the Year title puts forward would have plenty Kodak moments.

The fact that over 50 dancers, singers and drummers presenting   19 costumes in a forested location would not fail to disappoint.

On Saturday 11th at 5:30 am over 25 journalists assembled at a Chaguaramas car park and were shuttled to a charming  old house for an African breakfast, later they  endured a short trek to the Edith Waterfall trails  for  the presentation of Mc Farlane’s  “Africa, Her People, Her Glory, her Tears.” 

At the end of it all, Brain asked: “Do you think we’ll get a front page on Sunday Judette.”

I smiled when I hit the newspaper stands 24 hours later and saw the pictures and stories from the media launch plastered on pages 1 and 2 of every daily.