Presentations. They can make you quake at your feet.

What I've learned over the years is that you've got to be ultra prepared. This morning the Mango Media Caribbean team delivered a 'wow' presentation. From the start, we knew we were going to shine. How?

We were super excited during the preparation phase. Our creative director said she couldn't wait to share the big ideas. I too, felt that today would be different and it was. 

We did the thorough research so our insights were strong; we thought it might give us a competitive edge. Also for the first time we gave our PR presentation a theme, something we had never done before. Usually we reserve that for the advertising campaign but because the PR dimensions involved creating an engagement programme for a group of very passionate stakeholders, we felt our campaign deserved a line that focused on bridging the communications gap. We also treated the presentation as a show. A time to dazzle. 

But what really made us stand out today was our PowerPoint presentation. We discarded the heap of bullet points and text.  We cut the long sentences. And we built our presentation around compelling images, big pictures with even bigger type, strong quotations and single points.  The other thing that we did differently was that we kept our presentation to fifteen minutes. We weren't a single second longer.

 We have no idea yet how we did, but win or lose, we soared. I figure that's why we were singing in the car on the way back to the office.