Base your decisions on what is relevant to your customers
Marketers need to make decisions based on what is relevant to customers.
You need to ask: 'who are your best customers?' When are they buying?' 'What messages will you send, and what format is the most appealing way to do that?'
When you do this and when customers receive 100 emails, yours is the one that they read.
Because every time they do they'll know that the content of the message is timely and anticipates their needs.
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This is so true... It really isn't about you the supplier BUT about the customer and his/her intricate and timely needs.. and as the supplier u should never forget that!
# Posted By Adanna
| 12/2/08 8:07 PM
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Judette Coward Puglisi (MSc, Dip IR, BA), Managing Director. Find out more 