5am At Mango Media Caribbean


Mango Media Caribbean

The challenge of leadership

Posted At : May 15, 2008 11:04 AM | Posted By : Judette
Related Categories: Communications Leadership,Leadership

The challenge of leadership is just that. A challenge.  If you are privileged enough to lead a team then you know that you must work harder than everyone else and do it with the highest sense of motivation and morality. You know that to lead you must play to the strengths of those on your team. And look past their weaknesses. You commit to treating everyone fairly and to making sure the vision of what is to be achieved shines like a beacon in every dark corner.

I have been thinking about leadership recently. In the next two months I am set to happily relinquish the presidency of International Association of Business Communicators, Trinidad and Tobago and pass the baton to someone else. My colleague on the board, Dawn Marie Gill De Four, commented: “We are going to need someone with your energy and passion. Those words became even more meaningful when the Executive Vice President decided she would not assume the leadership title. Others called upon me to reconsider my decision. I did and I came back with the same answer, no.

I am no fool. I know that the quality of individual leadership matters. I only have to look at the metrics. As a board, IABC T&T has increased membership by over 200%. We have held close to 18 professional development sessions, at a recent conference we increased our Chapter’s working capital by over 1000%. Most importantly we gelled as a board despite the differing personalities and levels of commitments and I have had the privilege to lead a great team for two successful two years.

So I understood the fears fully. Who will lead? It’s a question that lies solely in the sphere of succession planning. And it is critical priority. In case after case, in organizations and in society at large, when the single individual at the top is replaced, everything else changes — either for the better or for the worse.

In IABC T&T’s case, I know it will be for the better. Most of the leadership team have indicated that they will be back albeit in differing capacities and as we turn our attention to who will lead, the knowledge that there is a strong team in place brings with it great satisfaction and  I admit, great comfort.

I have given much to IABC T&T. And much has been received: great friends, a stronger network, big lessons. I now know that beyond the shadow of any grey cloud, the effectiveness of a leader depends, more than is generally realized, on the context around them. During the 2 years at IABC this included these inalienable facts: IABC is a volunteer board, paying work would more often than not take precedence over the non-paying work, and volunteering can be tiring, bothersome even once it starts interfering with your weekends and with your family life.

Those facts caused me to pay a great deal of attention how I designed key elements around my leadership over the past 24 months. I always tried to articulate a lucid sense of purpose, I knew when to push the board and when to back off. I prioritised and sequenced our work initiatives carefully. I worked closely with the leadership to make their execution of the work easier, and, most importantly, I tried to integrate all these tactics into one coherent strategy.

Often I succeeded, sometimes I failed. But always, always, I learnt.

Comments (1) | Trackbacks (0) | Print | Send | del.icio.us | Digg It! Share

TrackBacks
There are no trackbacks for this entry.

Trackback URL for this entry:
http://www.mangomediacaribbean.com/blog/trackback.cfm?ECB01860-3048-2D03-0A1C82E6B19B9D86

[Add Trackback]
Comments
[Add Comment]
Indeed. Also, knowing the strenths and weaknesses of one's team and working with that knowledge to effect efficiency.
# Posted By Hillan Morean | 7/6/08 6:10 PM
[Add Comment]
About Us
Judette Coward Puglisi (MSc, Dip IR, BA), Managing Director. Find out more about us.
Navigation
About Judette Coward-Puglisi
Editorial guidelines
Mango Media Caribbean Facebook
Mango Media Caribbean Blog
Mango Media Caribbean Website
Archives By Subject
5th Summit of the Americas (1) [RSS]
Barbados Fertility Clinic, PR (1) [RSS]
Blogging (5) [RSS]
branding (1) [RSS]
Branding, Bmobile, TSTT, Digicel,Destra (1) [RSS]
Branding, Marketing (10) [RSS]
Branding, Social Media (1) [RSS]
Communication (9) [RSS]
Communications Leadership (6) [RSS]
Communications Measurement (2) [RSS]
Communications, Leadership, Design (1) [RSS]
Communications, Leadership, Seth Goodin (1) [RSS]
Communications, Personal Branding (1) [RSS]
Cool Tools (2) [RSS]
Corporate Social Responsibility (1) [RSS]
Creativity, Communication (3) [RSS]
Crisis Communications (4) [RSS]
Customer service, Communication (2) [RSS]
Customer Service, Communication, PriceSmart, (1) [RSS]
Design (2) [RSS]
Design, Personal journey (1) [RSS]
Design, Russell Leonce, Christophe Pierre (1) [RSS]
Employee Communications (5) [RSS]
Entrepreneurship (35) [RSS]
Entrepreneurship, social media, strategy (1) [RSS]
Entrepreneurship, work life balance, joy at work (1) [RSS]
Events (2) [RSS]
Events, Media (1) [RSS]
Facebook, social networking, Diaspora (1) [RSS]
Facebook, social networking, friendship (1) [RSS]
Government Communications (7) [RSS]
Gulf of Mexico, oil spill, PR disaster, BP (1) [RSS]
IABC Trinidad and Tobago (5) [RSS]
IABC Trinidad and Tobago, Social Media, (1) [RSS]
IABC, Communications, Leadership (1) [RSS]
Innovation, Entrepreneurship (2) [RSS]
Inter cultural communications (2) [RSS]
Journalism (3) [RSS]
Leadership (8) [RSS]
Marketing (15) [RSS]
Media (7) [RSS]
Media Trinidad and Tobago (2) [RSS]
Media Trinidad and Tobago, CNN, Sam Feist (2) [RSS]
Media, Leadership (4) [RSS]
Observations of and from life on the Web (1) [RSS]
Personal (23) [RSS]
Personal branding (5) [RSS]
Personal, Productivity (3) [RSS]
Political Communications (4) [RSS]
political communications, crisis communications, (0) [RSS]
Political Communications, Summit of the Americas (2) [RSS]
PR, Jeff Jarvis, Google (1) [RSS]
Public Relations (16) [RSS]
Public Relations Trinidad and Tobago (26) [RSS]
Public Relations Trinidad and Tobago, Speeches, (2) [RSS]
Public Relations, Corporate Photography (1) [RSS]
Running a successful PR firm is damn hard. There a (1) [RSS]
Social Media (27) [RSS]
Social media, foursquare (1) [RSS]
Work Life balance for communicators (7) [RSS]
Recent Comments

Bmobile's 30 million dollar questions...
Dallas Auto Glass said: I am very interested in this program, but do not know much about it. After reading your article, I h... [More]

Mr Manning's cancer announcement causes journalists to fall silent
Music SE said: Yes, you are right. This is a great sorrow, but it is at the same a nice opportunity for others to k... [More]

Bmobile's 30 million dollar questions...
daxue001 said: hello,we are sale <a href="http://www.indressy.com&q... wholesale clothing</a>... [More]

Why I Love PR
Stefany said: This is a very inetersting question. To tell the truth your reasons made me look at PR from a differ... [More]

The Summit makes for one hell of an interesting week
Rain said: Well, still G Summits are of great importance. Important issues are discussed, though not always any... [More]

Most Popular Entries
Fattening Your Ideas File, My Way.
Top Five PR Reasons for Obama's move into the White House
Success..
Why I Love PR
Futurist Says Marketers Need to Embrace Social Media
Most Commented Entries
Mr Manning's cancer announcement causes journalists to fall silent
An olive branch Mr Prime Minister? How a communicator would advise Mr. Manning
Top Five PR Reasons for Obama's move into the White House
Is it just me, or was this a crazy moment in marketing?
PR fiasco makes me wonder will we ever learn?
Search

Google Search

The Web
Mango Media Blog
Subscribe
Enter your email address to subscribe to this blog.

RSS
Blogroll
Seth Godin's Blog
Media Futurist- Gerd Leonhard
Marketing Rooster
Richard Edelman's Blog
Lee Odden
Save the Media
© 2010 Mango Media Caribbean