Tough Times and Frank Conversations for Business Communicators

Related Categories: Employee Communications

I chatted IABC member Kathy Collura of Collura Consulting today on the role of the responsible communicator in tough financial times.

Kathy is from Georgia and she has 27 years of employees communications experience. With news of the financial meltdown still dominating the headlines (Mc Cain suspended his campaign today to deal, he says, with the crisis), there is an important role for communicators to play.

In a previous posting I painted the solutions with a broad brush. "Enable dialogue," I wrote, but Kathy really defines how in an white paper that is soon to be published by Melcrum.

Some of her recommendations are listed below:

Have another long talk with Finance and Operations executives.
Partner with them to develop and execute a communication plan that addresses how corporate issues affect employee concerns.
As you’re developing the communication plan, talk to employees to be sure you’re addressing what is hot for them.
Help your CEO speak to the issues with employees. He or she should address employee concerns about paychecks, retirement and insurance. Most organizations should address job security, too.
Make the conversation two-way and in the context of your business and industry.
Use the plans you’ve developed with HR, Finance and Operations to keep the conversation going and get other leaders involved. (Don’t forget to prepare your CEO to address the topic of executive compensation—it’s in the spotlight again.)
Lobby for employee financial counseling.
Join the companies (including IBM, Microsoft, and PepsiCo) that offer employees financial counseling from outside experts. Independent financial experts can provide the kind of personal advice that employees are seeking, but that companies are prohibited from providing. Start with a basic course that addresses employees’ immediate concerns with practical easy-to-use suggestions. Consider targeted sessions for specific demographic groups’ concerns (such as Baby Boomers).

Comments (6) | Trackbacks (0) |

| Share |

TrackBacks

There are no trackbacks for this entry.

Trackback URL for this entry:
http://www.mangomediacaribbean.com/blog/trackback.cfm?9C152787-3048-2D03-0A01BAA26676099C

[Add Trackback]

Comments

[Add Comment]

The christian louboutin uk are utilized for formal event in company area that will display your excellent taste.Not only does a briefcase make is easier to carry things.We are proud to celebrate our sixth 'Best of Award of Excellence' from Wine Spectator for christian louboutin. Our Sommelier team works diligently to ensure you have some of the best wine values available.christian louboutin sale While there is a renowned brand name which is not only inexpensive but also vogue, supplying you all you preferred.christian louboutin sale uk has a very trendy design that most ladies want nowadays. Choose your right one from their website quickly.

http://www.christianlouboutin-uksale.org.uk

# Posted By christian louboutin uk | 11/20/11 11:57 PM

Though handbags are basically an accessory item of girls, there are many modern handbags and wallets for males too as it has become the ultimate fashion accessory at coach factory outlet.Coach Black bag with smooth and fine material makes you feel more attracting and outstanding. Come and get some distinctive bags for yourself from the coach factory outlet online.

http://www.coachfactorysoutleto.com

# Posted By coach factory outlet | 11/21/11 12:06 AM

The choices are likely to be basically countless seeing that Louis Vuitton Outlet occurs with the help of completely new and also incredible concepts once in a while.Have you ever dreamed of being as charming as Madonna? Have you ever thought of becoming an envy of all your friends? If so, come to Louis Vuitton Outlet.

http://www.clvlouisvuittonoutlet.com

# Posted By louis vuitton outlet | 11/21/11 12:12 AM

I heard of Coach Outlet Online through the advertisement when I was shopping. And now I often brow the webpage and buy Coach bags online.in the market you definitely can find various colorways that are designed in as well as the high quality that applied in. For most of you would like to come. So just come to our coach factory outlet online store to choose one.

http://www.coachfactoryonlinet.com/coach-factory-o...

# Posted By coach outlet online | 11/21/11 12:23 AM

This articles helps me more.Thanks for your sharing,I will pay more attentions to your blog. Looking forward to your better and better articles.See you next time.fgsd

# Posted By the north face outlet | 12/18/11 9:10 AM

http://www.flyersproshop.com/   flyers Jersey
http://www.flyersproshop.com/bernie-parent-jersey   Bernie Parent Jersey
http://www.flyersproshop.com/bill-barber-jersey" target="_blank">http://www.flyersproshop.com/bill-barber-jersey   Bill Barber Jersey
http://www.flyersproshop.com/bobby-clarke-jersey" target="_blank">http://www.flyersproshop.com/bobby-clarke-jersey   Bobby Clarke Jersey
http://www.flyersproshop.com/chris-pronger-jersey   Chris Pronger Jersey
http://www.flyersproshop.com/claude-giroux-jersey" target="_blank">http://www.flyersproshop.com/claude-giroux-jersey   Claude Giroux Jersey
http://www.flyersproshop.com/daniel-carcillo-jersey" target="_blank">http://www.flyersproshop.com/daniel-carcillo-jerse...   Daniel Carcillo Jersey
http://www.flyersproshop.com/danny-briere-jersey" target="_blank">http://www.flyersproshop.com/danny-briere-jersey   Danny Briere Jersey
http://www.flyersproshop.com/dave-schultz-jersey   Dave Schultz Jersey
http://www.flyersproshop.com/james-van-riemsdyk-jersey   James Van Riemsdyk Jersey
http://www.flyersproshop.com/jeff-carter-jersey" target="_blank">http://www.flyersproshop.com/jeff-carter-jersey   Jeff Carter Jersey
http://www.flyersproshop.com/kimmo-timonen-jersey   Kimmo Timonen Jersey
http://www.flyersproshop.com/michael-leighton-jersey" target="_blank">http://www.flyersproshop.com/michael-leighton-jers...   Michael Leighton Jersey
http://www.flyersproshop.com/mike-richards-jersey   Mike Richards Jersey
http://www.flyersproshop.com/ray-emery-jersey" target="_blank">http://www.flyersproshop.com/ray-emery-jersey   Ray Emery Jersey
http://www.flyersproshop.com/riley-cote-jersey   Riley Cote Jersey
http://www.flyersproshop.com/scott-hartnell-jersey" target="_blank">http://www.flyersproshop.com/scott-hartnell-jersey...   Scott Hartnell Jersey
http://www.flyersproshop.com/sergei-bobrovsky-jersey" target="_blank">http://www.flyersproshop.com/sergei-bobrovsky-jers...   Sergei Bobrovsky Jersey
http://www.flyersproshop.com/simon-gagne-jersey" target="_blank">http://www.flyersproshop.com/simon-gagne-jersey   Simon Gagne Jersey

# Posted By flyers Jersey | 12/31/11 4:28 AM

[Add Comment]

5am At Mango Media Caribbean

Tough Times and Frank Conversations for Business Communicators