Stop being so goddamn normal..
Yes, you heard me right. To succeed we must stop being so goddam normal.
"If we behave like all the others, we will see the same things, come up with the same ideas and develop identical product and services.
At best normal output equals normal results.
In a winner takes all situation, normal equals nothing.
But if we are willing to take one little risk, break one tiny rule, disregard a few of the norms, there is at least a therorectical chance that we will come up with something different, actually create a niche and make a lttle money."
Are you ready?
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Judette Coward Puglisi (MSc, Dip IR, BA), Managing Director. Find out more 
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