
I saw Michael Jackson’s This is It over the weekend, it’s a must see for fans. For those hankering for the details of a tragic past you won’t find that in this movie.
This is it is simply a movie about process, about all the elements, ordinary and extraordinary, that went into to producing the would-be concert. And because it’s about process, the movie is triumphant.
Two observations struck me: 1) That genius takes work and discipline, discipline and work 2) The concert would have been something the likes of which we had never seen before.
Worldwide sales have been very solid.
This Is It pulled in $101 million in its first five days. And distributor Sony is extending the farewell performance film beyond its planned two-week run. In the US, the movie was the No. 1 Halloween choice enjoying a $21.3 million in the opening weekend.
There was something else that struck me about the movie. It was produced by the Michael Jackson Company giving much credence to the fact that a super, personal brand needs management, even in death.
According to NPR, it appears that the decisions about how Jackson's image and music will be used will primarily be made by two men: John McClain and John Branca. Both are longtime veterans of both the music business and the Michael Jackson industry. And they carry with them great decision making power on the usage of Jackson’s brand.
Jackson’s name will always big business. So too Bob Marley, the Jamaican superstar who died of brain cancer in 1981 at age 36.
Earlier this year it was reported that the Bob Marley estate had hired the Toronto-based Hilco Consumer Capital to protect their rights to the brand.
Apparently, the Marley family is seeking to enforce their exclusive rights to an image that has grown steadily in scope and is estimated to generate US$600 million a year in sales of unlicensed wares, none of which goes to the Marley family. Their legal sales are much smaller - just US$4 million in 2007, according to Forbes magazine.
Like Marley, Jackson is more than likely to have a long and lucrative posthumous career and how the MJ brand is managed (his is the first superstar passing in an Web 2.0 era) will have implications on how other big, superstar, celebrity brands are handled in the future. Although it is my guess there will never be another pop star passing quite like this.
The King of Pop may be dead but through branding let’s just say: ‘Long Live the King!’
http://www.mangomediacaribbean.com/blog/trackback.cfm?B494DBC2-B105-0345-CF7F0627928CD7E0


http://www.mbt-espana-online.org Mbt España,MBT zapatos,MBT zapatos online
http://www.mbt-schuheonline.org MBT Schuhe,MBT Deutschland,MBT auslaufmodelle,MBT schuhe auslaufmodelle
http://www.mbt-schuhes.net Mbt Deutschland,MBT Schuhe,MBT günstig
http://www.mbtit.net Mbt Italia,MBT outlet,MBT scarpe,MBT beach tennis
http://www.louboutin-chaussuress.org Louboutin Chaussures,Jimmy Choo chaussures,Christian Louboutin paris,pas cher Christian Louboutin
http://www.tiffany-roma.org/ tiffany bracciale,tiffany collana,orecchini tiffany,tiffany roma,tiffany italia
http://www.tiffany-newyork.org Tiffany Jewlrey,Tiffany Bracelet,Tiffany New York,Tiffany Discount
Designer Handbags. Psstlick uy Nowamp Check Sales Discount Burberry handbags are famous for the rich creativity and high grade, but perhaps not each people know that. Burberry bags sale with free shipping.Products 1 9 of 17 <a href=http://www.cheappursesbiz.com>replicas handbags</a>Shop for Hermes Lindy Bags Orange at Hermes bags discount store,we offer all kinds of Hermes Lindy Bags Orange free <a href=http://www.cheappursesbiz.com>handbags on sale</a> shipping to all Welcome to our Authentic LV Online store,LV bags on sale nowWe provide you Cheap LV handbags,wallets,shoesDiscount designer handbags on sale online, save 60 off. Many fashion <a href=http://www.cheappursesbiz.com/cheap-purses-c-3.htm... signature bags</a> cheap designer handbags amp bags wholesale here, such as cheap juicy bags, POPCORN Italian Made Designer HandbagPurseShopper BagTote in Green Croc Leather.
http://www.louboutinshoees.com/ christian louboutin
http://www.louboutinshoees.com/ cheap christian louboutin
http://www.louboutinshoees.com/ discount louboutin shoes
http://www.louboutinshoees.com/ christian louboutin sale
http://www.monclerjacketsonsite.com/ Moncler Jackets
http://www.monclerjacketsonsite.com/ Moncler Down Coats
http://www.monclerjacketsonsite.com/ Moncler Vests
http://www.monclerjacketsonsite.com/ Moncler Sale
http://www.monclerjacketsonsite.com/ Moncler Down Jackets
http://www.monclerjacketsonsite.com/moncler-women-jackets-sale-cxc-2.html" target="_blank">http://www.monclerjacketsonsite.com/moncler-women-... Moncler Women's Jackets
http://www.monclerjacketsonsite.com/moncler-men-jackets-sale-cxc-1.html Moncler Men's Jackets
http://www.monclerjacketsonsite.com/moncler-kids-jackets-sale-cxc-6.html" target="_blank">http://www.monclerjacketsonsite.com/moncler-kids-j... Moncler Kids Jackets
http://www.monclerjacketsonsite.com/moncler-polo-shirts-sale-cxc-3.html Moncler Polo Shirts
http://www.monclerjacketsonsite.com/moncler-shoes-boots-sale-cxc-8.html Moncler Shoes
http://www.cheaptimberlandus.com/ Timberland Boots
http://www.cheaptimberlandus.com/ Cheap Timberland Boots
http://www.cheaptimberlandus.com/ Timberland Shoes
http://www.cheaptimberlandus.com/ Timberland Footwear
http://www.cheaptimberlandus.com/ Cheap Timberland
http://www.mywebprofile.com/wlx1056770364/blog/tim...
http://www.fani.pl/blogs/entry/Timberland-Boots
http://www.onmybloq.in/blogs/entry/Timberland-Boot...
http://www.onesetspot.com/blogs/entry/Timberland-B...
http://mystarnation.com/blog/timberland-shoes-2143...
http://www.thegospelbeat.net/dolphvideo/blogs/entr...
http://www.christianlouboutin-uksale.org.uk
http://www.coachfactorysoutleto.com
http://www.clvlouisvuittonoutlet.com
http://www.coachfactoryonlinet.com/coach-factory-o...
UGG Boots for the Entire Family
discount uggs boots
discounted ugg boots
http://www.burberryoutlet-scarfs.net
http://www.coachfactoryoutletonlinezz.net
http://www.coachpursesoutleth.net
http://www.coachfactoryonlinestores.net
http://www.coachfactory-outletonlinez.com
http://www.louis--vuitton-lv.com
http://www.louisvuittonoutletgh.com
http://www.louisvuitton3.com
http://www.coachsoutletstoresonline.com
http://www.cheapcoachpursesoutlet.net
http://www.cocochanelhandbagsh.com
http://www.coachfactory-outletsonlines.net
http://www.coachoutletstoreonlinez.com
http://www.mycoachoutletstoreonline.net
http://www.coachfactoryoutletonlinezg.com
http://www.coachoutletstoreonlinezg.com
http://www.mycoachfactoryoutlet.net
http://www.coachsoutletsonline.net
http://www.coachpursesoutletonlinezg.net
http://www.louisvuittonpursesbagss.net
http://www.chanelhandbags-bags.net
http://www.hermes-bagss.net
http://www.louisvuittonhoutlet.net
http://www.coachfactorys-outletstores.net
http://www.coachsoutletsonline.net
http://www.coachfactoryoutletonlinej.net
http://www.louisvuittonsunglassess.net
http://www.mycoachfactoryoutletonline.net
http://www.coachsfactory-onlines.net
http://www.mycoachshandbags.net
http://www.chanelbags-outletonlines.net
http://www.louisvuittonbags-purses.net
http://www.mycoachoutletstoresonline.com
http://www.louisvuitton0.net
http://www.coachsonlineoutlet.com
http://www.coachoutletstoresonlineh.ca
http://www.cheapcoachbagsoutletz.com
http://www.storescoachoutletonline.com
http://www.coachfactorystoreonlinez.com
http://www.louisvuittonoutletsz.com
http://www.coachoutletscoupons.com
http://www.louis-vuitton.com.de
http://www.coachoutletonlinegood.net
http://www.alouisvuittonhandbags.com
http://www.cheaplouisvuittonbagsh.net
http://www.coachbagsz.net
http://www.coachfactoryoutletonlinestorez.net
http://www.burberryscarfoutletsh.net
http://www.coachfactoryoutlet-onlinee.net
http://www.coachfactory-outlet-online.net
http://www.louis-vuittonoutlet2012.net