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How to compete?

Related Categories: Innovation, Entrepreneurship

...We all know the answer don't we?

We compete on creativity. We compete not by optimisation but by innovation. We shatter the norms and we begin afresh.

Total innovation should never be left to the creative department, or the marketing department or a dedicated department cut off form the rest of the mortals in the firm and allowed just to be different for the sake of making the point.

Total innovation is a state of mind that applies to everyone in the company, everything and everywhere.

The benefits are enormous.

Critical thinking goes up. Employees get solutions oriented. So too managers for that matter. Best of all, it can turn small companies into ideas factories that are able to compete on imagination, inspiration, ingenutiy and initiative.

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