Communicators and corporate photographers, a bond that needs to be valued

Related Categories: Public Relations, Corporate Photography

With the exception of STAN, UWI's award-winning publication, there are fewer and fewer local publications/communicators who get the importance of using great photography in their magazines.

In fact there now seems to be a penchant for sending junior staff in the communications departments to take photographs at events. The result? A visually poor brochure, annual report, publication that creates no impact and fails to draw in the reader.

This year, I've edited far too many magazines like that and so this article by my Twitter friend and noted photographer, Ed Lallo, is valuable.

He says photographers need to cultivate stronger relationships with communicators and communicators, in creating distinctive communications collateral, need to curb their enthusiam for stock photography.

His piece makes for a great read.

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You don't need pretty pictures to create a compelling report. If the readership of the reports expect such, then content goes by the wayside.

I feel really strongly about this because most corporations may not even train the employees that they are sending out to take the pictures in photography - the problem being the myth that with the right equipment, everyone can produce the same content as the photographer on contract. The thinking is that you can swap out people and "embedded knowledge (HATE that phrase) for technology that does the same thing.

So what you end up with is a corporate production with snapshot-quality photos.

The thing is that Trinidad publications seems to go a particular way - some fluff, zero-content writing by committee for the readers, some pretty pictures to look at, and in the case of Annual Reports, some tables at the back for accounting requirements. And that is because we like it so. We want it so.

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Communicators and corporate photographers, a bond that needs to be valued