When your message goes off course...
You could plead your case by insisting that the Central Bank is being high -handed and not acting in the spirit of collaboration thereby causing an undue public panic. You could criticise the media by suggesting that they have been distorting your messages and then turn around and utiliise the same medium to write an unsigned letter that accuses the opposing side of adopting an“ “unusually harsh stance". You could even forget to hold direct court with your distressed clients as they read headlines that fuel their panic in the same way as a match to a gas line. And, while you’re at it, challenge the fairness of the above named bank, and explain how a more fair and consensus based process would have educated the public, the very group who feel ignored. As the man who many still respect you could sit down and get personal. You could forget the unsigned media letters and start to blog. You could use the web based platform to define your messages and state your case. You could write specific messages for your clients outlining the step-by-step reasons why their panic could create the very bomb they’re afraid of igniting. You could educate and inform and in so doing outline what you learned from the process and what you'll be changing in the future. And you can approach the media frenzy with your own communications channel and begin writing with candour, urgency, timeliness, humility and yes, sometimes even, controversy. 1. Which tactic will generate more excitement, more buzz and be perceived as adding a valued voice to the messages already out there? 2. Which one will increase word-of-mouth while at the same time improve the morale of the people who still have to turn up for work day in and day out. It’s real simple, I think. The tough part is wondering why the first has become so common.
http://www.mangomediacaribbean.com/blog/trackback.cfm?7EE8F690-3048-2D03-0A06E3A055E182C1

The best way to win an argument is to avoid one
With the mass number of people that live for news gathering and feedback online, blogging is an effective way to get the message across in a timely manner. It would give you an idea about the concerns of your publics and then further provide guidelines for you to work with for future blogs..allowing you to understand which takes precedence.
Educating your publics is so important because without them you are nothing. If this isnt done then the speculation continues, the rumours continue and the tarnishing or your reputation (or what little remains) will continue.
Mommy always says..a character easily lost is hard to regain and that goes for professionals and businesses!
I found out the hard way this weak that through the media, blogging, posting and mass emails, news gets across too quickly!
After re-reading, I cannot believe that i wrote all of the above! lol