I am persuading  a potential client to put up a blog. They are caught in a crisis. And I think it could be a terrific way to communicate with their stakeholders. The public too.

I hear their concerns. Time. Control. Feedback. 

But like a good doctor I have the bandage for every potential sore.

They could use a password. They could have  co-bloggers. They could develop an editorial policy.   

In a crisis there is no better way to reach employees. And one week or one year past  the crisis they  can look back at where they  were and how they dealt with the issue of the day. 

Coming to think of it, a blog could lead to the development of a very effective template for crisis management.

I hope my client gets it. Perspective is worth a lot more than it costs.