If only your CV could look like this

Related Categories: Communications, Personal Branding

Selling yourself in a genuine way is a hard concept for some. Standing up and being counted, even harder.

That’s why folks decline speaking engagements, why they make excuses, why they fear being the first to ask a question and why they pad their CVs with puffery that bears no resemblance to their authentic experiences.

I suppose that why in a facebook advert for a new public relations assistant, I asked applicants not to bother sending me their CVs.

The post calls for a remarkable personality with an equally remarkable attitude and I am looking for someone who could sell themselves through demonstrated work and not just talk.

Here’s what the advert said:

“Please don't send a CV. You read that right. Instead impress me! How about three extraordinary letters of recommendation from people who know about your attitude to work? Or a sophisticated project that you led or worked on that we can can see or touch? You can even demonstrate the reputation that precedes you by showing us your blog or scrapbook. Frankly, I am looking for anything that is so compelling, I'll have no choice but to hire you on the spot.”

And here’s a CV that rocked. If you haven’t clicked it, go back and do so, its worth the time.

This CV demonstrated good work. It had third party credibility. Moreover it showed ingenutiy, imagination and passion.

Naturally the writer of this CV is the first person (though not the only one) I’m seeing. I know you’ll forgive me if I seem biased but I am hoping that the end result of our interview is as remarkable as its beginning.

Here’s what I believe, if you want to sell ideas to your organisation, your team, your new client, you shouldn’t be like everyone else. You ought to invest the time, skills and effort to stand out.

Of course the other side of the equation is what do you do when your foot is in the door.

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I was wondering what sort of applications you would get after seeing the facebook post. This one was very impressive.

# Posted By Ryan | 3/11/09 6:10 PM

I called this applicant right away Ryan, she sounded engaging and confident on the phone, I'll keep you in the loop about the interview.

# Posted By Judette Coward Puglisi | 3/12/09 10:18 AM

Seth Godin suggested something similar: just have a portfolio of projects rather than a resume.

I would agree up to a point. If you are working for an innovative company, then yes, it can work. Otherwise, forget it.

You will have far more "success" relying on the biases of the interviewers or the traditional boring list of academic achievements to get a job.

I would rather an innovative, spatial thinker, but I don't do hiring, alas.

# Posted By Richard Jobity | 3/19/09 10:36 AM

If I was an engineer I would carry a model of my bridge or my building into the interview and use it as the jump off point to talk about my skills and the creativity leadership, team play that was required.
I was chatting with a recruiter recently (the topic of a podcast), her job is to go through CVs day in and out, she says you can forget the litany of achievements you need something much more remarkable than that to stand out. People can talk the talk all the time but can they live up to what's on the paper? Many don't. I think skills have to be proved.

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If only your CV could look like this