5am At Mango Media Caribbean


Mango Media Caribbean

News in a New Age

Posted At : March 25, 2009 8:40 AM | Posted By : Judette
Related Categories: Media

 Here’s a conversation between two journalists.  

One is 59 years old, the other 27. As the disparity in age suggests the two have very different views on how to find, tell  and aggregate news. Hmm. I can read ‘old’ journalist’s mind already. Aggregate? What’s that?

Anyway, here’s the conversation...

Old Journalism: “We ran a  story on that release in section two  some weeks ago. We can’t run anything else on it. It’s old news.”

New Journalism: “Cool. But  people gather their news differently. Let’s put it on our blog, mention it on our web page. That way readers won’t have to hunt to find it.”

Old Journalism: “Stupid politician, they think we  have the time to show up and cover them cutting a ribbon on some new building. Where’s the news?  I told his PR person that we are not going to be there.  

New Journalism: “No way. I asked the Minister’s PR to write about the building why it’s important to the community.  I’ll post it on our public blog. Hey, we can  get members of the community to comment too.    I’ll let readers know by making a quick mention when I tease our online  page in tomorrow’s paper. That way when they comment we can see if there is a real story in there. A source tells me that they are questions about safety. 

Old Journalism: “Shoot, I’m doing a story on the 50th. Anniversary of Independence and I’ve got to find  people who went to the school where the new  Prime Minister delivered an address. I will check the archives.  

New Journalism: “Hey, I searched the school on Facebook and Linked In and found some alums. Maybe they’ll talk or know someone who will.”

Old Journalism: “Yeah, 300 people commented online about the new aircraft being named for the first time. But that’s not news. What do readers know? We’re not going to do anything more with that.”

New Journalism: “Why not publish a sampling of the comments with a picture of the new plane. Actually, I don’t mind going to cover the story, I can tweet the activities from there.  That way you can know if it’s worth sending a crew.

Comments (4) | Trackbacks (0) | Print | Send | del.icio.us | Digg It! Share

TrackBacks
There are no trackbacks for this entry.

Trackback URL for this entry:
http://www.mangomediacaribbean.com/blog/trackback.cfm?3D3AFC51-3048-2D03-0AD91369DA66F8B0

[Add Trackback]
Comments
[Add Comment]
Judette
I think the issues are way more subtle than you're suggesting here and the divides aren't polarised along the lines of age.
Newspapers all around the world are having difficulty navigating increasingly treacherous waters as Clay Shirky explains here...
<http://www.shirky.com/weblog/2009/03/newspapers-an...;
The real gulf between old and new media isn't in thinking, it's about thinking around the reality that millions of dollars in investments in plant and materials don't make a whit of difference to today's young (and increasingly old) readership.
At some point, it's necessary to let go of the old to embrace the new and that means building the ship that will sink the old one. Very few managers have the will to direct that the new ship be built while the old vessel seems seaworthy.
# Posted By Mark Lyndersay | 3/25/09 10:50 AM
Read more about differences of two generations at http://rapidpedia.com fascinating!
# Posted By radin | 3/25/09 2:57 PM
Thanks Mark. Please repost the link it came up with an error.

Sure the ship needs to be rebuilt but I have evidence to prove it is in the thinking as well.

How expensive is it anyway to twitter your headline news? To create a blog, brand it, and drive engagement of your on line readers? To put interactive links on your web site so news can be shared, spread etc. ?

My colleague (32) was in charge of the IT at a local newspapers and she said at one point she noticed a number of unique hits coming from South America, so she went to an editorial meeting armed with ideas about how she could translate these hits into a community, perhaps have some articles translated into Spanish, crosslink with newspapers in the countries frm where the hits were coming, etc.

In that editorial meeting she was faced with blank stares. No one wanted to listen, really listen.I have a myriad of other stories, so I still think it is a difference in thinking.

The old (and you are right that it is not age alone) has to first get to understand the new technology, talk to the younger reporters about social media, implement low cost changes and head to the boardroom armed with a plan of how to tell stories and engage viewers readers on line in ways that go way beyond having a web site.

C News at least seems to be getting it. Are you seeing other media houses doing the same? Do share those stories here?
# Posted By Judette Coward-Puglisi | 3/27/09 9:59 AM
Here's that link again...
http://www.shirky.com/weblog/2009/03/newspapers-an...

For some reason it was truncated by the comments software.
Yes, what CNews is doing is commendable and brave. But someone has to do that work and as of this comment, they are doing it for 130 people.
My experience with newsroom management is that someone, at some point, will decide that that much time for that many people isn't worth it.

Unless a real argument can be made that this is an inroad into a new way of reaching their audience, it may well be shut down.
I've had your friend's experience multiplied tenfold.
I wrote this piece for the Guardian in 2007...
http://lyndersaydigital.com/bd/archive/words_files...
and then wrote this proposal, both of which have been ignored...
http://lyndersaydigital.com/bd/archive/words_files...

I now expend my energies doing the only thing I can, which is to build my Internet presence and test these theories in the real world.
The real tragedy of the Titanic wasn't that it crashed into an iceberg, it was in the astonishing series of arrogant errors, careless mistakes and a fundamental misunderstanding of the strength of the vessel that sank the unsinkable.

How will our newspapers, commanding the heights of the local advertising dollar, begin thinking about the unthinkable?
# Posted By Mark Lyndersay | 3/27/09 10:58 AM
[Add Comment]
About Us
Judette Coward Puglisi (MSc, Dip IR, BA), Managing Director. Find out more about us.
Navigation
About Judette Coward-Puglisi
Editorial guidelines
Mango Media Caribbean Facebook
Mango Media Caribbean Blog
Mango Media Caribbean Website
Archives By Subject
5th Summit of the Americas (1) [RSS]
Barbados Fertility Clinic, PR (1) [RSS]
Blogging (5) [RSS]
branding (1) [RSS]
Branding, Bmobile, TSTT, Digicel,Destra (1) [RSS]
Branding, Marketing (10) [RSS]
Branding, Social Media (1) [RSS]
Communication (9) [RSS]
Communications Leadership (6) [RSS]
Communications Measurement (2) [RSS]
Communications, Leadership, Design (1) [RSS]
Communications, Leadership, Seth Goodin (1) [RSS]
Communications, Personal Branding (1) [RSS]
Cool Tools (2) [RSS]
Corporate Social Responsibility (1) [RSS]
Creativity, Communication (3) [RSS]
Crisis Communications (4) [RSS]
Customer service, Communication (2) [RSS]
Customer Service, Communication, PriceSmart, (1) [RSS]
Design (2) [RSS]
Design, Personal journey (1) [RSS]
Design, Russell Leonce, Christophe Pierre (1) [RSS]
Employee Communications (5) [RSS]
Entrepreneurship (35) [RSS]
Entrepreneurship, social media, strategy (1) [RSS]
Entrepreneurship, work life balance, joy at work (1) [RSS]
Events (2) [RSS]
Events, Media (1) [RSS]
Facebook, social networking, Diaspora (1) [RSS]
Facebook, social networking, friendship (1) [RSS]
Government Communications (7) [RSS]
Gulf of Mexico, oil spill, PR disaster, BP (1) [RSS]
IABC Trinidad and Tobago (5) [RSS]
IABC Trinidad and Tobago, Social Media, (1) [RSS]
IABC, Communications, Leadership (1) [RSS]
Innovation, Entrepreneurship (2) [RSS]
Inter cultural communications (2) [RSS]
Journalism (3) [RSS]
Leadership (8) [RSS]
Marketing (15) [RSS]
Media (7) [RSS]
Media Trinidad and Tobago (2) [RSS]
Media Trinidad and Tobago, CNN, Sam Feist (2) [RSS]
Media, Leadership (4) [RSS]
Observations of and from life on the Web (1) [RSS]
Personal (23) [RSS]
Personal branding (5) [RSS]
Personal, Productivity (3) [RSS]
Political Communications (4) [RSS]
political communications, crisis communications, (0) [RSS]
Political Communications, Summit of the Americas (2) [RSS]
PR, Jeff Jarvis, Google (1) [RSS]
Public Relations (16) [RSS]
Public Relations Trinidad and Tobago (26) [RSS]
Public Relations Trinidad and Tobago, Speeches, (2) [RSS]
Public Relations, Corporate Photography (1) [RSS]
Running a successful PR firm is damn hard. There a (1) [RSS]
Social Media (27) [RSS]
Social media, foursquare (1) [RSS]
Work Life balance for communicators (7) [RSS]
Recent Comments

Bmobile's 30 million dollar questions...
Dallas Auto Glass said: I am very interested in this program, but do not know much about it. After reading your article, I h... [More]

Mr Manning's cancer announcement causes journalists to fall silent
Music SE said: Yes, you are right. This is a great sorrow, but it is at the same a nice opportunity for others to k... [More]

Bmobile's 30 million dollar questions...
daxue001 said: hello,we are sale <a href="http://www.indressy.com&q... wholesale clothing</a>... [More]

Why I Love PR
Stefany said: This is a very inetersting question. To tell the truth your reasons made me look at PR from a differ... [More]

The Summit makes for one hell of an interesting week
Rain said: Well, still G Summits are of great importance. Important issues are discussed, though not always any... [More]

Most Popular Entries
Fattening Your Ideas File, My Way.
Top Five PR Reasons for Obama's move into the White House
Success..
Why I Love PR
Futurist Says Marketers Need to Embrace Social Media
Most Commented Entries
Mr Manning's cancer announcement causes journalists to fall silent
An olive branch Mr Prime Minister? How a communicator would advise Mr. Manning
Top Five PR Reasons for Obama's move into the White House
Is it just me, or was this a crazy moment in marketing?
PR fiasco makes me wonder will we ever learn?
Search

Google Search

The Web
Mango Media Blog
Subscribe
Enter your email address to subscribe to this blog.

RSS
Blogroll
Seth Godin's Blog
Media Futurist- Gerd Leonhard
Marketing Rooster
Richard Edelman's Blog
Lee Odden
Save the Media
© 2010 Mango Media Caribbean