Quick.  Do you have the answers? I bet I can guess.

You’re afraid of what people will say. 

You wonder if you’ll lose control. 

You think about who is going ‘man’ all the platforms? 

And you’re probably worried that if it works, if you really  get 500,000 people signed up on Twitter, what next?  

If I smacked right on top  the nail’s head, it’s only because you’re not alone. These fears are common among communicators as we grapple  with developing a social strategy for our organisations.  But the questions I think help to  zero us in our objectives. And that where we should start.

More questions though.

Should you go for  those 500,000 followers or fans?  Should  you try to have 30 “conversations” per day? And what if a customer complains, whose to respond?

Again, the answers in most cases must tie back to strategy. Social solutions must solve problems for the company not create more.   

So here’s the final round of questions. What is it about social media  that  excites you? And what causes you to be concerned?

If you’re a subscriber or  get this feed from RSS , I’d appreciate a visit to the blog’s comment  section to share your thoughts.  

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