Douglas Starr has 57  years of experience in journalism and teaching it. He is the  journalism professor at Texas A & M.  

Here a take from his blook. (No, that's not a spelling error). Seems to me  a lot of what he says is about  going back to basics.

" Attract young readers of news by focusing on their age group. Ask young people what kind of news they want and add that to the mix.

Return to the time-honored requirements of reporting. Use the inverted pyramid approach to writing news, giving readers the whole story in the first one or two sentences, because most readers do not read through any news story. Use simple English and simple sentences and proper punctuation and grammar.

Reduce the length of international and national stories by cutting unnecessary detail that people don't read.

Ensure that reporters report accurately and objectively, without opinion and conjecture, except in analyses and columns.

Ensure that analyses and columns draw conclusions based upon stated fact.

Publish more local news, news of what's going on in the newspaper's geographic jurisdiction."