In 2009 global ad spend was down 12 %

Magazine and newspaper are predicted to decline through 2010 with magazine spend down 20% and newspaper, 24%. 

The mix of advertising will change forever, away from newspaper and magazine toward digital.

Price Waterhouse Coopers predicts that the total digital spend in 2013 will be 31% of total ad spend versus 21% in 2008.

 88% of global marketers are planning to increase their spend in digital media  

52% will increase spend in mobile media

41% will increase spend in PR

35% will increase spend in events

 Meanwhile, PWC predicts half of marketers will cut print and 40% will cut TV spending.

The question is what are you going to do about it?