Communications is almost never about the hammer that breaks down the door.

Instead it is always about the power of 1,000 words. Words that are spoken, written, taped, aired, shared.

 Words that acrrue drip by drip until they overwhelm the current status quo and start a fresh course.

Of course it’s a process. Often time the first word is ignored. Your’re doing what?... none of the employees will buy into that?… that’s never going to work? The CEO will hate it...

And so the 500th word can seem lonely. So too the 999th. At that time the nay sayers can  seem totally right as  they move on to criticise the next idea that you wish to spread, the next change that needs to made.

 But then comes  the 1,000th word and people begin to take note and soon everyone begins to cheer.

It’s exciting of course because it's the final  word which proves once and for all that you were doing the right thing all along.