Can virtual gifts help your brand?

Related Categories: Branding, Social Media

When we trained Angostura’s corporate communications team last week on the value and impact of social media to their brand, we mentioned how effective it would be if they developed some of their products into virtual gifts allowing their fans (who in Trinidad and Tobago does not feel proud that Bitters or 1919 was made here; both products also enjoy worldwide recognition) to pass it on as a non physical, albeit important objects in the social world.

Don’t discount the power of virtual gifting for though it may take a while for your executives to stop scratching their heads, virtual gifting has become a powerful measure of word of mouth marketing and an important tool for marketers.

Mc Kinsey, one of the world’s most respected firms to advise on issues of strategy, organization, technology, and operations, reports that these gifts play an important role in facilitating virtual word of mouth.

“While the notion of virtual goods—nonphysical objects used in online communities and games—still puzzles many executives, it’s quite apparent that consumers love them.” People acquire or compete for virtual items obsessively on Foursquare, Zynga, facebook and it is estimated that virtual goods have become a very real $5 billion industry worldwide.

To read more about how brands can unlock the potential of social networks this article is a must read.

Comments (28) | Trackbacks (0) |

| Share |

TrackBacks

There are no trackbacks for this entry.

Trackback URL for this entry:
http://www.mangomediacaribbean.com/blog/trackback.cfm?EA6359F0-CC9D-6DCF-54E58334263828C8

[Add Trackback]

Comments

[Add Comment]

Interesting idea. Translating the value of these intangible and seemingly frivolous items to business execs is probably an uphill battle but in this day and age brand recognition is created in the most non-traditional places and companies would be remiss if they didn't explore these kinds of ideas.

# Posted By brownskingurl | 7/21/10 8:56 PM

Virtual gifting is not a one size fits all approach but certainly in the case of the Angostura Bitters, a brand with global appeal, a passionate local following it is an idea that can be explored with much success, I think.

# Posted By Judette Coward Puglisi | 7/22/10 12:11 AM

The economy weak and the public seething, President Barack Obama is expected to propose $300 billion in tax cuts and federal spending Thursday night to get Americans working again. Republicans offered Tuesday to compromise with him on jobs — but also assailed his plans in advance of his prime-time speech.In effect, Obama will be hitting cleanup on a shortened holiday week, with Republican White House contender Mitt Romney releasing his jobs proposals on Tuesday and front-running Texas Gov. Rick Perry hoping to join his presidential rivals Wednesday evening on a nationally televised debate stage for the first time.

# Posted By rolex daytona | 9/7/11 4:40 AM

Le fashionableness http://www.doudounemoncler-paris.com/ Moncler Paris, Une paire de peau de mouton véritable http://www.doudounemoncler-paris.com/ Doudoune Moncler accepte que se concentrer sur la façon dont ils sont à la mode majeur de la popularité sans interruption de peau de mouton http://www.doudounemoncler-paris.com/ Moncler pas cher. Quelles que soient les raisons pour lesquelles de plus en plus forte pour les ligne de propriété http://www.doudounemoncler-paris.com/ Moncler Homme, les commentateurs ont éminent les facteurs suivants qui ont l'air d'être de contribuer à la houle énorme dans insistent pour http://www.doudounemoncler-paris.com/ Moncler Femme.
For http://www.outlet-moncler2011.com moncler piumini Tuttavia, una tale drammatica aumenta in popolarità http://www.outlet-moncler2011.com Moncler 2012 da un brivido a quella successiva deve significare molto più di un gelo insolitamente freddo. Come prominente da stress Hit saggio e di esportazione per montone http://www.outlet-moncler2011.com outlet moncler parigi.E 'davvero facile trovare lo stile che hai sempre voluto,With http://www.outlet-moncler2011.com moncler sito ufficiale e continuerà ad essere evidenziata nel season. http://www.outlet-moncler2011.com Sito moncler lets prossimo si sente fresco ed elegante,
http://www.uggstivaliaustralia.com/ UGG Italia becomes a fashion trend that has grown this season, and will continue to be highlighted in the upcoming season.lets you feel fresh and elegant, your personality http://www.uggstivaliaustralia.com/ stivali ugg will be based in a particular winter season. http://www.uggstivaliaustralia.com/ ugg australia is starting its activities with the Internet. You can easily buy http://www.uggstivaliaustralia.com/ prezzo ugg over the Internet,Once you find out what --- http://www.uggstivaliaustralia.com/ ugg scarpe.
http://dating.ecites.de/profile_blog_full.php?id=8...
http://theheartexchange.com/blogs/posts/je11101224...
http://www.irakyat.my/je11101224

# Posted By moncler piumini | 9/27/11 8:59 AM

Der Winter ist immer in der Nähe http://moncler-jackenonline.com moncler jacken online unwissentlich, das ist unser meist gehasste Saison. http://moncler-jackenonline.com moncler online Tage der heulende Wind kann nicht tragen dünne http://moncler-jackenonline.com moncler online shop Kleidung, es sei denn, Sie Superkräfte genug, http://moncler-jackenonline.com moncler schweiz um der Kälte zu widerstehen. http://moncler-jackenonline.com moncler jacken Dann gibt es die Wahl dieser Sterne sind die meisten
gehorsam Daunenjacke warmen warm zu halten oder?
Manche Sterne http://www.monclerjacken-2011.com moncler jacken völlig resistent gegen den kalten Nordwind pfiff in den nächsten Tagen weiterhin http://www.monclerjacken-2011.com Moncler shop dünne Kleidung aus und Bo Popularität zu tragen, und manche Sterne können die http://www.monclerjacken-2011.com moncler online meisten gehorsam warme Daunenjacke wählen warm zu halten. Kurze Daunenjacke http://www.monclerjacken-2011.com cheap moncler jacke ordentlich und stilvoll.In einem solchen kalten Winter wird die Wärme der wichtigste, aber eine einfache Atmosphäre der lange Daunenjacke werden http://www.monclerjacken-2011.com moncler online shop Sie in der Menge lassen hat eine bemerkenswerte Temperament. Warmer Wind in den langen Stil, kann auch ein Mode-Wahl.
How these Australian iciness http://www.vanstheshoes.com Vans shoes sale sheepskin came about is absorbed in the mists of time. What is known is that your http://www.vanstheshoes.com vans shoes cheap trusty gray denim jeans, and that they’ve been http://www.vanstheshoes.com cheap vans shoes online damaged by those in the trend accessory that you will, they’re the know http://www.vanstheshoes.com vans shoes store
down under. David Malan is an Aussie mode trend that http://www.vanstheshoes.com Vane Shoes would be perpetually durable.. Aussie souvenir gifts, coldness sheepskin SHOES

http://xiamao.blogs.experienceproject.com/
http://downrides.com/mod/blog/?username=xiamao
http://xiamao.livejournal.com/
http://www.congrats2u.net/MAIN/blogs/posts/xiamao
http://www.allnaturalparent.com/TheMommyClub/user/...

# Posted By moncler jacken | 10/18/11 5:38 AM

Moncler Winter Jackets are the best collection to make you look more stylish and fashionable. This winter, dress smartly in Moncler Boots and warm coats to show off your rocker style. Regardless of the cold temperature, it cannot stop the fashionsta follow the fashion Moncler Women. The winter coats are made of 100% goose and fabric with good quality. The Moncler Jackets Store designers also show a trend for the different styles palette in Wiki Moncler and it is not uncommon to see winter coats 2011 in http://www.monclersjacketstore.com/ like mustard yellow, navy, red, black and white. Here above we discussed about 2011-2012 new Moncler Jackets Women.

# Posted By Moncler Women | 10/26/11 4:09 AM

Women’s Moncler Jackets Sale have taken a new appearance with hoody and zipper are back using a bang. These Moncler Mens Jackets are comfortable and simple and easy to wear and Cheap Moncler Uk are the ideal for shopping days in winter. In addition they make a wonderful experience for expectant Doudoune Moncler Sale because there’re fashion and stylish to wear to any occasion. http://www.moncleruk4sale.com/ come in unique colors and measurements and there’s a pretty piece for every ages, young or old. Moncler Coats Uk Online are specifically designed plus they commonly known as winter outwear.

# Posted By Moncler Jackets Sale | 10/26/11 4:19 AM

All nba shoes are a necessary in your collection list. So now when it has turned out to be more economical as you would find out low-priced nba shoes sales. We can see various websites selling nba players shoes that will present inexpensive kobe shoes with free shipping. If you are searching for an unusual piece of best nba shoes, it is suggested to go for direct purchase on http://www.nbaplayerssshoe.com/.

# Posted By Nba shoes | 10/26/11 4:24 AM

The precise adoration jeans are one of the most significant allowance for men!As we apperceive that ladies are insane concerning the bolt and shoes and some additional can achieve they beatifull somthing .while in the celebration you requested a dude which allowance can you need once more a great offer of of grownup men will acquaint you the precise adoration jeans .There are assorted jeans brands. But in the celebration you positively searching for to accomplish that impact, once more whatever you cost to pick are precise Adoration jeans.True Adoration mens jeans are accessible in showrooms and food previous the country.the precise adoration jeans achieve they apary by making use of the crowds .people will acknowledge you aftertaste of baddest the jeans and visual appeal .the precise adoration jeans is definitely an best exceptional artefact once more they abundance are start all previous the nation concerning the apple which consist of Los Angeles, San Diego, ny City, Atlanta, Chicago, Seattle, Dallas, Houston,Orlando,Roseville,Newport Beach, Cabazon, Roseville, Corte Madera, Tampa ,Philadelphia,Glendale,Canoga Park,Sherman Oaks, Camarillo, San Jose, short Hills, Las Vegas,Miami,Portland,Paramus, Atlantic online community Tysons Corner, Arlington , Boston, Beachwood, Bellevue and Pittsburgh.Ever back again denim was invented, it has turn into amid the a great offer of garments if it arrives to accomplishment apparels and accessories. human beings all over the apple abrasion denim products, evening in and evening out.the precise adoration jeans are accepted using the ladies .With chic showrooms in each of the important places and abode within best food within country and abroad, precise Adoration jeans are additional than account looking at.
http://www.newvee.com/profile_blogs/ohimeisama/&am...
http://www.football-networks.com/account/submit/ad...
http://khadhormedia.com/blogs/entry/True-Religion-...

# Posted By True Religion jeans | 10/28/11 12:23 AM

# Posted By wukenny | 10/28/11 4:42 AM

LoneWolf V587
http://www.outlet-jacketsale.com/ Moncler Jackets
http://www.outlet-jacketsale.com/ Moncler Jacket
http://www.outlet-jacketsale.com/women-short-moncler-jackets-c-3.html Womens Short Moncler Jackets
http://www.outlet-jacketsale.com/women-short-moncler-jackets-c-3.html Moncler Womens Down Jackets
http://www.jacketmoncleruksale.co.uk/ Moncler Jackets
http://www.jacketmoncleruksale.co.uk/ Moncler Jackets UK
http://www.jacketmoncleruksale.co.uk/mens-moncler-jackets.html Mens Moncler Jackets
http://www.jacketmoncleruksale.co.uk/mens-moncler-jackets.html Moncler Jackets For Men
http://www.jacketoutletshop.com/ Moncler Jackets Outlet
http://www.jacketoutletshop.com/ Moncler Outlet
http://www.doudounemonclerpascher4fr.com/ Doudoune Moncler Pas Cher
http://www.doudounemonclerpascher4fr.com/ Doudoune Moncler
http://www.moncleroutletworld.com/ Moncler Outlet
http://www.moncleroutletworld.com/ Moncler Jackets US
http://www.jacketmoncler-uk.com/ Moncler Jackets UK
http://www.jacketmoncler-uk.com/ Cheap Moncler Jackets
http://www.canadagoosesaleca.com/ Canada Goose Jackets
http://www.canadagoosesaleca.com/ Canada Goose Sale
http://www.canadagoosejacketsaleca.com/ Canada Goose Jackets Sale
http://www.canadagoosejacketsaleca.com/ Canada Goose Canada

# Posted By Moncler Jackets | 11/1/11 11:07 PM

# Posted By Coach Outlet Online | 11/11/11 10:44 PM

Ah well your comment! I did you good!

# Posted By Microsoft Office | 11/18/11 6:24 AM

discount ugg boots
discount uggs boots
discounted ugg boots

# Posted By discount ugg boots | 11/22/11 2:11 AM

http://www.up-wholesale.com nba jerseys maintained by the transferor your world of style,Many celebrities are fans of honest http://www.goods119.com nfl jerseys,You can recognize some basic style luxury brands recognize in an instant of http://www.pcimall.com manchester united 2012. http://www.yiy919.com Maple leafs jerseys and http://www.10jerseys.com Moncler coat becomes a fashion trend in the world. http://www.jerseysfanatic.com Canada Goose designed the first fahsion of feathers,

# Posted By nba jerseys | 12/8/11 2:13 AM

# Posted By Coach Outlet Online | 12/13/11 4:16 AM

Thanks for your post, I like this post very much.
I will keep your new article. I really enjoyed reading this post, thanks for sharing.

# Posted By Office 2010 | 12/19/11 1:23 AM

The ugg boots As the winter comes, you’ll understand how barbour jacket is vital and perhaps you opt to shop . While, in choosing a winter boots one has to be meticulous enough and it is important that the barbour coat you purchase is sturdy Barbour Jackets for Kids for the outside activities http://www.barbourquilted-jacket.net . it’s ugg boots for Kids necessary to think about your budget and raise yourself what proportion cash you’re willing to pay for a Barbour Jackets for Men. Be remembered look ugg boots for women online. http://www.winter-boots-sale.org/

# Posted By kids barbour jackets | 12/19/11 4:35 AM

Exactly why is Cheap North Face Jackets, the acclaimed cast of alfresco jackets and gear, properly crazy popular? In the following paragraphs, we'll attack to amount the actual way it grew to become a recognized figure and charcoal as you even today. Its Northern Border Face alfresco aggregation was founded aural the sixties by two alfresco fanatics.

# Posted By north face outlet | 12/19/11 11:12 PM

Je ne suis pas tellement intéressé dans des sacs gris, car ils peuvent être des jeunes peu terne et insuffisant et de qualité. Cependant, si l'ouverture de mon placard des sacs, vous découvrez, vous trouverez encore quelques sachets grise en son sein. Indépendamment de moins glamour que d'autres sacs colorés, ces gris de la deuxième raison est toujours le modèle polyvalent avec n'importe quelle tenue, en créant une déclaration de classe et de sophistication. Sac Daydreamer Dachessa est une espèce de ces sacs Longchamp intemporelle 2011. Ce n'est pas le sac à main le plus récent de cette année 3121 Longchamp sélection, néanmoins son artisanat délicat et design traditionalal sera toujours garder son propriétaire populaires en saisons à venir.

# Posted By sac longchamp | 12/19/11 11:13 PM

The Montblanc company thinks that you will find counterfeit Montblanc pens being offered on the web, and they'll not allow their official sellers to market by doing this. Experts of the organization maintain that it's really a way that they'll unnaturally inflate the retail cost of the fountain pens.

# Posted By Pen Mont blanc | 12/19/11 11:15 PM

Uggs warm and strong, loved by many people women. Talking about purchase Uggs online , make sure to mention theUGG boots, UGG people presently available on the market harder to differentiate between true and false to obtain boots. Lots of people believe that Uggs really are a brand, it's not correct, the general's footwear.Uggs could be stated to become too popular, and today the roads everywhere. Genuine Uggs, it's the color, hair color and also the outdoors from the color is identical.

# Posted By ugg bailey button triplet boots | 12/19/11 11:15 PM

Do not worry as <a href="http://www.msofficetech.com/">Microsoft Office 2010</a> Advanced Tokens Manager can help you to

# Posted By Office 2010 | 12/23/11 10:33 PM

http://www.uktiffany.com rings online

http://www.tiffanynecklaceonline.com Tiffany and co

http://www.audtiffanyandco.com tiffany jewellery

http://www.nicereplicawatches.net replica watches

http://www.nicereplicawatches.co.uk replica watches

http://www.aud-replica-watches.com replica watches

http://www.audtiffany.com Tiffany

http://www.tiffany-cool.com tiffany jewelry

# Posted By replica watches | 12/27/11 10:54 PM

http://www.cheapsunglassesonlinesale.com/

# Posted By Sunglasses Outlet | 12/29/11 5:02 AM

# Posted By UGG Outlet | 1/3/12 3:16 AM

http://www.coachoutletsstoreonlines.ca
http://www.coachfactory-outlet-online.net
http://www.coachoutletstores-online.net
http://www.coachfactory-storeonlines.net
http://www.coachoutletstoresonline-us.com
http://www.burberryscarfs-2012.com
http://www.coachfactorysoutletsonline.com
http://www.coachsfactory-outlets.net
http://www.coachfactorystores-online.net

# Posted By Coach Outlet Online | 1/13/12 10:11 PM

WT-The moncler quilteWT-The moncler quilted jackets are undoubtedly a buy to the fashion trend. A quality exceptional moncler jackets uk can very last you for a long time. Even although Moncler Coats Womens fashions seem and go, for unobtrusive layering below Moncler Jackets Kids or overcoat, it can't be beaten for warmth and comfort moncler jackets. They really are http://www.monclerjacket-uk.net/ a whole great offer simpler to put on than normal moncler jackets sale and much a whole great offer more comfortable moncler down jackets, enabling for reduce of movement too as Moncler Jackets Women . Whether you'd probably just like a Moncler jackets men for every day time city put on or country exploits with Moncler Scarfs uk. http://www.monclerjackets-store.net/ online.d jackets are undoubtedly a buy to the fashion trend. A quality exceptional moncler jackets uk can very last you for a long time. Even although Moncler Coats Womens fashions seem and go, for unobtrusive layering below Moncler Jackets Kids or overcoat, it can't be beaten for warmth and comfort moncler jackets. They really are http://www.monclerjacket-uk.net/ a whole great offer simpler to put on than normal moncler jackets sale and much a whole great offer more comfortable moncler down jackets, enabling for reduce of movement too as Moncler Jackets Women . Whether you'd probably just like a Moncler jackets men for every day time city put on or country exploits with Moncler Scarfs uk. http://www.monclerjackets-store.net/ online.

# Posted By moncler jackets outlet | 1/19/12 2:53 AM

[Add Comment]

5am At Mango Media Caribbean

Can virtual gifts help your brand?