This week my friend Nikola Lashley returns from a sojourn, heart sore yet revived.

Nikola has spent the last 5 weeks traveling through the Caribbean recording the magic, erasing the  myths and capturing  the mystery of the islands for a series of publications which she is writing.

From her brief teases on facebook, this was not a physical journey as much as it was a spiritual one.  And I could tell that in the time away my  friend  found a  space to make decisions long overdue.

We all need that, don’t we?  

Room to breathe. 

Time away from the clutter and the noise. 

 A space to stretch something other  than our  busy fingers across static computer keyboards.

That what I told my colleague, Reinaldo Novoa, a web developer, who is currently working   on giving this  blog better functionality and along with  web designer Ryan Olton,  a new look.

 “ It’s too cluttered I said, the design needs room to breathe.” What I was really asking for was more space. 

I know this is something  most  of my clients hate seeing. More space represents a waste of money,  so logos  must be bigger,  every nook and cranny of a page filled  to the hilt with text and pictures and  more text.

But doing so crowds the message. And really that's applicable to everything.  Crowded letters, crowded ads, crowded 60-second spots drown out the meaning and you  can’t hear anything.  Certainly not the meaning or purpose of the communication. 

Certainly  not the rhythm of  life.

I am with Nikola on this journey. With everything, MORE SPACE PLEASE.