More Space Please

Related Categories: Design,Design, Personal journey

This week my friend Nikola Lashley returns from a sojourn, heart sore yet revived.

Nikola has spent the last 5 weeks traveling through the Caribbean recording the magic, erasing the myths and capturing the mystery of the islands for a series of publications which she is writing.

From her brief teases on facebook, this was not a physical journey as much as it was a spiritual one. And I could tell that in the time away my friend found a space to make decisions long overdue.

We all need that, don’t we?

Room to breathe.

Time away from the clutter and the noise.

A space to stretch something other than our busy fingers across static computer keyboards.

That what I told my colleague, Reinaldo Novoa, a web developer, who is currently working on giving this blog better functionality and along with web designer Ryan Olton, a new look.

“ It’s too cluttered I said, the design needs room to breathe.” What I was really asking for was more space.

I know this is something most of my clients hate seeing. More space represents a waste of money, so logos must be bigger, every nook and cranny of a page filled to the hilt with text and pictures and more text.

But doing so crowds the message. And really that's applicable to everything. Crowded letters, crowded ads, crowded 60-second spots drown out the meaning and you can’t hear anything. Certainly not the meaning or purpose of the communication.

Certainly not the rhythm of life.

I am with Nikola on this journey. With everything, MORE SPACE PLEASE.

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