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Bmobile's 30 million dollar questions...

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Do these startling statistics reflect your marketing world?

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Those darned corporate stories

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This Is It

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I saw Michael Jackson’s This is It  over the weekend, it’s a must see for fans. For those hankering for the details of a tragic past you won’t find that in this movie. 

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Maybe the way to compete is simply not to run the race

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The word competition  comes from Latin and literally mean “seeking together” or “choosing to run the same race”.  

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Admit it. What you're buying is not what they're selling...

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What am I really buying when I purchase a Claudia Pegus dress?

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If these stats don't rock your world then maybe you should get out of marketing

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 Believe me when I say that vast slices of your market are in here.

 

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Going Green. How to avoid the cliches.

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Fashion Week Trinidad and Tobago sizzles

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Use storytelling to build your brand

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Last week during a media training session at UWI, I introduced  the concept of brand journalism to the marketing communications team.

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