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Cultivating the creative class

Related Categories: Communications, Leadership, Design

 

Being creative on demand is damned hard work. It can casue you to overeat or not eat at all. It can churn your stomach in knots and cause you to have sleepless nights.

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Very true Judette!
Creativity cannot flourish in a vacuum of sameness. For me, my creative juices seldom flow during my routine daily tasks but more so during the times I may be having a chat with my husband or friends, reading a book, surfing the internet, designing jewelry, on a travel expedition, during lunch hour dialog or at a party.

Yes! There are the structured meetings for brainstorming that assists the creative process but this process doesn’t stop in the room but feed off different experiences that may seem unrelated but provide inspiration and innovation that adds value to the new plan, project or solution.

I believe people and organisations limit creativity through routine behaviour, fear, limited experience and many other factors. I was able to help create one of the first and most innovative organizational team building programme in 2008, although it was resented in the beginning by staff, at the end of the programme there was increase buy in, appreciation and desire for this idea that broke so many barriers. Now 2009 is here and I have the challenge to push the programme into new directions, to increase the momentum and allow people new opportunities to be innovative, build teams, improve communication and lift organisation morale. This new programme all started because we were willing to take risks, defy the status quo and we were given the opportunity to run with the ideas.

Happy New Year!
Tameika
# Posted By Tameika | 1/5/09 10:41 AM
Judette I agree with you. While on a publishing course at Stanford I had the very great chance to visit Ideo's Palo Alto office. This is one of the best design innovation companies in the world, which counts the Swiffer products and the iphone among their achievements. They encourage creativity and their offices are designed with that in mind, I mean anything goes, plants, surf boards, you name it. Their brainstorming is done with two essential tools: M&Ms and Post it notes. They encourage everyone to be as creative as possible and they even have rules, among them respect for each other's ideas. They take all the ideas, put them on Post its and stick them up on a wall. No idea is thrown out, no matter how wild. And their group of brainstormers come from every imaginable background - anthropology, sociology, psychology, journalism, you name it - every race, culture. The success of their method speaks for itself. I think more of that needs to be fostered in Trinidad and Tobago, even taught in schools.
# Posted By Laura | 1/11/09 12:07 AM
Congratulations Tameika on pushing boundaries.

Laura the example you gave at Stanford is such an excellent one, that our next staff meeting I think I'll adopt it.

There is a new kind of conference meeting called un- conferencing where there is no agenda and no person in front the podium speaking at an audience. Instead there are groups of people sharing knowledge and utilising the same sticky note for the generation of ideas.

I have never seen it at work at a meeting though but I am excited to see how it will work at our staff meeting this Friday. I'll let you know how it goes
# Posted By Judette Coward Puglisi | 1/12/09 7:11 AM
Great Judette, can't wait to hear how it works. I would also recommend that you get the Ten Faces of Innovation by David Kelley, the owner of Ideo. It's about finding ways to harness the strengths of your employees to drive creativity.
# Posted By Laura | 1/12/09 9:44 AM
Judette,

Just came across Idea's brainstorming card with rules to govern the process.

Defer judgement
Encourage wild ideas
Build on the ideas of others
Stay focused on topic
One conversation at a time
Be visual
Go for quantity

They also gave us a 4 card deck with a method on each to inspire a great design. (They not only design tools but spaces and concepts).

Be your customer: Ask the client to describe outline, or enact their typical customer's experience since it reveals the client's perception of their customer and provides an informative contrast
to actual customer experiences.

Create affinity diagrams: Cluster design elements according to intuitive relationships such as similarity, dependence. This method is useful to identify connections between issues and reveal innovation opportunities.

Long Range Forecasts: Write up prose scenarios that describe how social and/or technological trends might influence people's behaviour and the use of a product, service or environment. Predicting changes in behaviour, industry or technology can help clients to understand the implications of design decisions.

Cognitive Task Analysis: List and summarise all of a user's sensory inputs, decision points and actions. This is good for understanding users' perceptual, attentional and informational needs and to identify bottlenecks where errors may occur.
# Posted By Laura | 1/12/09 10:37 AM
Brilliant Laura, thanks for sharing this. I particularly like the part about deferring judgement, that's the sticky part in brainstorming and creativity but it is essential if ideas are to flourish
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