From Steve Crescenzo's article "Ready for Change" in IABC's Communication World
"Social media and new media demand talent. They demand personality. They demand human beings. And where are you going to find those things? In the accounting office? Where engineers hang out? Over in HR? Of course not. Communicators have those qualities in spades, and we're starting to show them off."
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There are some days when I don’t fee much like writing. I might have had a tough day delivering PR projects and meeting deadlines or been vexed by an employee issue. On those days the words flow like mud and I am stuck.
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" Although we, as creative minds, would rather not think about it, the sad truth is that most of our ideas will never see the light of day. Indeed, brilliant breakthroughs are conceived and plundered in the hands of creative geniuses all the time. But why?
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Then you’ve got to push past these boundaries.
A) Asking these two questions will increase your creativity
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