One of my favourite conversations this year was on Blog Radio in New York City at the IABC annual conference.
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If you don't like over stimulation, then never walk the streets of Manhatan on a July afternoon. The sights and sounds will keel you over. I love it though: the tourists taking pictures, the restaurants with their 'summer is here open doors', and the sculpted bodies on display.
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Marriott CEO, J.W. Marriott told many stories at the opening session of IABC International conference in New York. He gave the significantly large audience anecdotes about his parents, his golden retriever, his family and his blog.
... Since his foray into blogspehre, Marriott on the Move has received over 500,000 visitors and over 4,000,000 hits which the CEO said has translated into thousand of dollars in sales."I want people t know there is a guy called Marriot, and our employees are encouraged to use my blog to speak up."
In a world where CEOs are grappling about the complexities of blogging and how open they should be with employees, Marriott offered the following advice to his peers
- Make your blog personal
- Stay away from promoting your business
- Tell stories about what you love
Despite blogging on a range of business issues, Marriott’s favourite postings still remain those about his beloved golden retriever and his family. The reader's favourite has remained the one about tipping.
IABC T&T's VP of Professional Development, Wynell Gregorio, and I sat for a 30 minute interview today with Blog Radio's John Haven.
...My bags are packed. So too are my laptop and books. And yes, a whole lot of NY attitude.
With 3 days lead time before the IABC annual conference begins in New York, I am looking forward to soaking up some of the city (NY is one of my favourites) and arranging to do interviews with some of the leading communicators from around the world. Bravado will be required in a sea of unknown faces.
I look forward to sharing my daily postings with you
