I borrowed the September issue of my favourite magazine, Elle, from a friend over the weekend and there on the left hand side of the Colours of Benetton ad, was a tiny block of information instructing me to hold up the page to my webcam to enjoy the video. I did and (after some fiddling) was transported into the world of Augmented Reality.
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A reminder from Seth Goodin So, as a percentage of the time you spend at work, what percent would you say qualifies as "marketing"? I'm going to count educating yourself, networking, creating products, creating media, spending money, building networks of sneezers, inventing great stuff, executing great stuff, motivating front-line people and telling stories. The other two choices are: Selling your ideas internally/waiting for approval and Dealing with the chaff of responding to inbound junk and wasted time in meetings...
...How you met or how you broke up?
My bet would be on the break up. The way you cried (or laughed). What you said. And the way the relationship dissolved. How you met probably never forms the larger part of your memory or conversation.
...The pink hand-written envelope had my name on it and the official stamp of the North Western Veterinary clinic.
“ Why would the vet be writing me?” I wondered as I opened the envelope. Then I figured it was probably a second receipt for services rendered 2 weeks before, when my husband and I found our doe-eyed pompek, Luigi, lying still and prostrate in our driveway and rushed him to the clinic.
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I think its two things....your expectation times the persuasive power of that expectation. It’s that simple.
It's like we were waiting with bated breath. And so the moment that Michelle Obama appeared on ccn.com/live in her yellow Isabel Toledo sheath and coat, my friends and I started hurriedly facebooking each other. "She looks gorgeous," I wrote "Yes," my friend typed in. On no!" another wrote, "Her dress looks like my Christmas curtain." And so we went, until another friend, John, signed in with a terse comment as cold as ice water " People, please!!" he wrote I knew it was a cautionary post. A poke to tell us that we were missing the main point, that this was about a bigger issue, about the first African American President appearing on the White House steps, an important historical moment and there we were blogging about fashion. My friend could not be more wrong, He was already speaking to the converted. But I also knew that before President Obama opened his mouth to say a word, the world would judge the moment he appeared, how he looked (confident or not) and what Michelle, his wife, wore. Clothes and fashion are an important part of the Obama appeal and you can bet the First Lady's staff put as much thought into her coming out wardrobe as Jon Favreau placed on the words coming from the President's mouth. The consequences of her choice were immediate. American designers roared with approval. "Her choice," they raved, " showed she both her enviable confidence and her bold approach to fashion." And J Crew''s stocks rose by ten cents (her J. Crew green leather-gloved hands clasping her husband's were everywhere). The world was endeared.
Great conversations happen in the most unexpected of spaces. Take on the eve of the New Year, I was trying on the dress I'd ring in 2009 with and as its designer, Claudia Pegus, tugs on the elaborate skirt she says; " You know what's going get us through this recession? Productivity."
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