Anya Ayoung Chee looked wonderful on the front pages of The Express yesterday. Confident and beautiful she stood in a posed shot next to her photographer boyfriend who she was seen on tape having sex with in the most interesting and intimate of positions.
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In order to survive in this hyper-competitive environment, we need a survival kit and we need to put it together now. Good times are not around the corner unless we look down a lot of blind alleys.
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A friend of mine, a consultant in the imaging business, lost out on a potentially significant contract and she only later learned why.
Here's the biggest thing you can do for your personal brand; you can show up on time. Yep! That's it. No fuss. No frills. The fact is showing when you say you're going to has a number of brand affiliates:
1. It means you'll deliver your clients' work on time
2. It means you won't be excuse driven: Oh the traffic, the weather, the lost car keys...
3. It means you do what you say you're going to do
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