This initiative by IABC and Royal Roads University is something I support wholeheartedly.
Have a read here of a program that will allow you to get your ABC as a communicator in March, i am going. Will you?
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An important question this morning….
How is the your public relations changing to keep apace with the evolution of mainstream news making?
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Today I am soaking in Richard Edelman's definitions about the role and function of PR both from the agency and corporate perspective.
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...Controversial header I know, but so too is this video which looks at a practice among black women to lighten the colour of their skin so as to to appear more attractive. The practice is very common in Jamaica.
“We don’t do PR for PR’s sake,” I told Malika Moore, Mango Media Caribbean’s new Senior PR Assistant.
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I stumbled across this piece by the marketer Seth Goodin whose blog served as a major inspiration for 5am@MangoMediaCaribbean.
In the first quarter we are seeing an increase in business by 15% over last year's, I think this has less to do with Mango Media Caribbean and more to do with the fact that clients are recognising the strategic value of PR. Don't get me wrong our customers are asking us to justify every penny and even cut some of the fat from the budgets, still the increase in business and inquiries points a direct finger at my reasoning: that in a recession, PR has a critical place.
4. Message Resonation: I’ll say it in three words: “Yes we can”.
3. The Audience: Your message is meaningless if it does not find traction on the ground. Obama knew he could never get to the White House if he didn’t widen the traditional base known to vote Democrats. Forget Vermont. This was about Virginia. And Florida. And Pennsylvania.
So Obama began by weaving a new tribe, an audience that included progressives, the centre, younger religious voters, weary veterans, internationalists, young voters, black voters and others. 5 million volunteers mobilised for Obama, and he captured 52% of the popular vote. Now that’s an audience.
2. New media: Obama employed new media brilliantly. Forget direct mail, telephone calls and TV ads. Think You Tube, Facebook, Twitter. Young people, more so than any other constituent mobilised this medium. Can you remember the first time you saw “the Obama Girl Video” on You Tube? Didn’t it make you want to know more about the man?
1. The Messenger. This is a classic moment in history where the man and the moment coincided in perfect tandem. Obama meant many things to many people: Hope. Change. Empowerment. Equality. The fact that Obama was able to articulate all this clearly, confidently and charismatically was enough to make him a stand out candidate. Obama may be the most charismatic orator of all times.
Welcome to the White House Barack Obama!
