Communicators and corporate photographers, a bond that needs to be valued

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You don't need pretty pictures to create a compelling report. If the readership of the reports expect such, then content goes by the wayside.

I feel really strongly about this because most corporations may not even train the employees that they are sending out to take the pictures in photography - the problem being the myth that with the right equipment, everyone can produce the same content as the photographer on contract. The thinking is that you can swap out people and "embedded knowledge (HATE that phrase) for technology that does the same thing.

So what you end up with is a corporate production with snapshot-quality photos.

The thing is that Trinidad publications seems to go a particular way - some fluff, zero-content writing by committee for the readers, some pretty pictures to look at, and in the case of Annual Reports, some tables at the back for accounting requirements. And that is because we like it so. We want it so.

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Communicators and corporate photographers, a bond that needs to be valued