There has been lots of buzz around Quora in my network. After Monday’s post I received a significant number of requests for invitations.
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And yes, even with social media. In this post from Mashable, Adam Ostrow notes, “… 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.
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Over the past year we have seen an increase in the number of requests for social media campaigns. Most of them have centered around the need to establish a presence on facebook and twitter while some clients, but not many, have asked for integrated campaigns that link business objectives to tactics and results.
Shaki Brickin, the executive vice president for Catapult Action-Biased Marketing said it well: “To be good at marketing you need to be a bit of a control freak.” It’s the same way with communication. As professionals, we are custodians of the brand, the messages, and the sentiments communicated by the logo but communication, by its very nature too, is about engagement. And while we are required to be confident and strong in our convictions, we are also at ease with evangelising messages, listening to critics and engaging varied opinions. Perhaps its this duality that has allowed us to move with the times. I have yet to meet a communicator disengaged with social media, our natural need to control superseded by our desire to connect.
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In this new market space carved out by social media, every product, every topic you can name from fashion to office supplies to politics can be discussed, argued over and researched and bought as part of a vast conversation among people interested in it.
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To call social media a platform denies it hospitality. Whatever happens here is more than commerce, more than content, more than push and pull and clicks and traffc and e-anyhting.
1) We sit with company in restaurants, movies and at the beach with our eyes half glued to our mobile phones.
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Just came across another facebook page that looks as if it belongs in the corporate graveyard.
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