Branding
May 6, 2013
I certainly don’t think you need to be on every single social platform out there but I really believe you can tinker (if you have…
November 18, 2010
No, not the one about Bill Clinton being born in a place called Hope or even for that matter what President Barack Obama embodied for…
September 1, 2010
Working in accounts payable is pretty easy. You get invoices from faceless companies. You issue company cheques. You sit at your desk and crunch numbers.…
July 19, 2010
When we trained Angostura’s corporate communications team last week on the value and impact of social media to their brand, we mentioned how effective it…
April 27, 2010
Giselle La Ronde-West, corporate communications manager at Angostura, stopped by my office last week to talk about her company’s massive PR coup on MSNBC’s The…
February 21, 2010
Which comes first the product or the marketing? The chicken or the egg?…
February 2, 2010
In 2009 global ad spend was down 12 %
Magazine and newspaper are predicted to…
January 25, 2010
November 2, 2009
I saw Michael Jackson’s This is It over the weekend, it’s a must see for fans. For those…
October 27, 2009
The word competition comes from Latin and literally mean “seeking together” or “choosing to run the same race”.
But in the age…