Marketing
October 26, 2010
I borrowed the September issue of my favourite magazine, Elle, from a friend over the weekend and there on the left hand side of the…
October 22, 2010
A reminder from Seth Goodin So, as a percentage of the time you spend at work, what percent would you say qualifies as “marketing”? I’m…
March 15, 2010
…How you met or how you broke up?
My bet would be on the break up. The way you cried (or laughed). What you said.…
January 20, 2010
This morning, I stumbled across these words from marketing expert, Seth Godin, reading it, I felt as if I had a double shot of expresso.…
November 16, 2009
Our brilliant media planner, Waheeda Majid Aziz, and I have two different approaches to winning attention.
Waheeda is right when she says that success in…
July 13, 2009
The pink hand-written envelope had my name on it and the official stamp of the North Western Veterinary clinic.
“ Why would the vet be…
May 11, 2009
5 months ago I tanked Mango Media Caribbean’s bi-monthly email newsletter.
Sure, it was a well produced piece of…
February 26, 2009
I think its two things….your expectation times the persuasive power of that expectation. It’s that simple.
…
January 22, 2009
It’s like we were waiting with bated breath. And so the moment that Michelle Obama appeared on ccn.com/live in her yellow Isabel Toledo sheath…
January 2, 2009
Great conversations happen in the most unexpected of spaces. Take on the eve of the New Year, I was trying on the dress I’d…