Marketing

October 26, 2010
I borrowed the September issue of my favourite magazine, Elle, from a friend over the weekend and there on the left hand side of the…

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October 22, 2010
A reminder from Seth Goodin So, as a percentage of the time you spend at work, what percent would you say qualifies as “marketing”? I’m…

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March 15, 2010
…How you met or how you broke up? My bet would be on the break up. The way you cried (or laughed).  What you said.…

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January 20, 2010
This morning, I stumbled across these words from marketing expert, Seth Godin, reading it, I felt as if I had a double shot of expresso.…

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November 16, 2009
Our brilliant media planner, Waheeda Majid Aziz, and I have two different approaches to winning attention. Waheeda is right when she says that  success in…

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July 13, 2009
The pink hand-written envelope had my name  on it and the  official stamp of the  North Western Veterinary clinic.  “ Why would the vet be…

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May 11, 2009
              5 months ago I tanked Mango Media Caribbean’s  bi-monthly email newsletter.  Sure, it was a well produced piece of…

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February 26, 2009
  I think its two things….your expectation times the persuasive power of that expectation. It’s that simple.           …

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January 22, 2009
  It’s like we were waiting with bated breath. And so the moment that Michelle Obama appeared on ccn.com/live in her yellow Isabel Toledo sheath…

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January 2, 2009
  Great conversations happen in the most unexpected of spaces. Take on the eve of the New Year, I was trying on the dress I’d…

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