Regardless of what you sell and who you are, you’ve got to find reasons to connect. That requires thinking differently about people. How many folks do you know like being treated as just another factor of production, or an anonymous consumer? None? I thought so. People don’t enjoy being known as a human resource or Customer X, they rather be recognised as individuals.
That may require a shift, a need to tap the hidden treasures of the extended organizational tribe and its members and to start competing on the basis of feeling and fantasy, emotion and imagination.